Word of Mouth and the Churi Wala: Marketing in India, Part II
Shopping in India can be a bewildering experience. Aside from the completely westernized shopping megamalls that are popping up all over large cities here, there are still thousands of stalls, streetside vendors, underground markets and bazaars selling just about everything imaginable. Lajpat Nagar in Delhi is one of these types of places, full of stores … Read more