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I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients about the future of measuring CGM. One thing I was looking forward to about this event in particular is that the percentage of brands vs. agencies in attendance would be … Read more
One thing I can’t resist is an ambitious project. As a marketer, if there is a groundswell for something that I believe in or find interesting, I am highly likely to try and be a part of it. That’s why I join all sorts of groups, and why I try to lend my voice to … Read more
I am in Austin today participating in the eMarketing Summit as part of the Innotech Conference. I had the chance to do a lunch keynote presentation following Allen Olivo of Yahoo – focused on marketing in a Web2.0 world. The presentation had a great crowd of engaged people and most (surprisingly) managed to stay awake … Read more
Last week on Thursday I spent the day at the TurnPROn event in San Francisco focused on the future of public relations. It was hosted as part of the Online Market World conference, and a relatively small and concentrated event. Despite the small size, the lineup of speakers was surprisingly good, and included folks like … Read more
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday in an article by Keith Huang. As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the … Read more
One of the questions I have gotten from more than a few readers is how to get into speaking at events and conferences. It is surprisingly more easy than it may seem, but the real challenge is breaking into your first conference speaking chance. Perhaps you work for a small company, or you are still … Read more
Today I have the chance to join a marketing panel at an event that I wouldn’t normally have the chance to attend, Promo Live. The event is all about promotion marketing and as a result there are many sessions that seem interesting and different for me from most of the interactive events I make it … Read more
Today I am participating as part of the live blogging team at Verge, Ogilvy’s signature event in London where we invite clients, peers, partners and media to a discussion about the latest innovations in marketing and communications. The structure of the day is broken into three categories: Listen, Experiment and Engage. Under each we are … Read more
For those who follow this blog, you know that I attend and speak at a lot of events. Each has a different vibe and type of attendee – and I’ve been to some amazing events and heard many fantastic speakers. This past year, one that stood out was the annual South by Southwest Festival that … Read more
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Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
