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Fly Derrie-Air Proves Newspaper Advertising Still Works (Sort Of)

A few weeks ago the Philadelphia Inquirer and a few other local papers in the Philly area launched a very interesting mock advertising campaign for a new airline called "Derrie-Air" which was proposing the revolutionary new business model of charging air passengers based on the combined weight of their luggage and themselves. The site describes … Read more

Get Your Name On The Back Cover Of PNI!

Since I launched my new book PNI, I have been getting emails, Facebook messages, Twitter updates and live feedback at events about what people liked and didn’t like about the book. These comments are a wealth of insight, but no one aside from me is getting the benefit of seeing them. Amazon reviews are the … Read more

Plse Forgiv Typoes – Jott Fights Terse Reply Syndrome

For anyone who uses a Blackberry religiously, or works with those who do – you also know that there is a new language that has emerged for that mode of communication. Similar to text messages, brevity is a growing necessity with Blackberry communications and it is leading to people doing things like including a disclaimer … Read more

Be Part Of The Personality Not Included Book Launch On March 28th

There are a lot of ideas for how to launch a book online. As I head toward launching* Personality Not Included this Friday, I’ve looked at most of them. Some authors create a group and ask all their contacts to all hit an online bookstore like Amazon at one time to create a surge in … Read more

Ironweed Films and The Secret of Repackaging That Works

Would you join a book of the month club?  How about taking the packaged tour to see the sights at a new travel destination instead of exploring them on your own?  There was a time when I didn’t understand why anyone would choose something like that.  After all, if you can have all the fun … Read more

The Dilbert Blog and the Danger of Blog Dissonance

The author of one of the greatest blogs on the Internet announced a few weeks ago that he would be posting far less often.  In a world where it seems that everyone (and their mom) is starting a blog for one reason or another, seeing one prominent and popular blogger decide to do it less … Read more

Thinking Outside the Demographic – Why Customer Passion Matters More

If you have been in marketing for any amount of time, you know how omniprescent demographics are.  The first question most marketing teams will focus on is "what’s our target demographic?"  Demographics are what media is bought by and what media properties define themselves by.  Ask any online community about their core audience, and they … Read more

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#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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