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Today I’m trying an interesting experiment with another author, David Vinjamuri. We are doing mirror interviews and posting them at the same time – so he asked me 10 questions about PNI and I asked him 10 about his new book called Accidental Branding. Aside from both being in the midst of the same challenge … Read more
For anyone who uses a Blackberry religiously, or works with those who do – you also know that there is a new language that has emerged for that mode of communication. Similar to text messages, brevity is a growing necessity with Blackberry communications and it is leading to people doing things like including a disclaimer … Read more
As part of The Official Reader’s Group for Personality Not Included, I just released a first look at the full introduction for the book on my Facebook group. If you’re not yet a member, you may want to join now so you can get access to exclusive content like this, and find out first about … Read more
There are a lot of ideas for how to launch a book online. As I head toward launching* Personality Not Included this Friday, I’ve looked at most of them. Some authors create a group and ask all their contacts to all hit an online bookstore like Amazon at one time to create a surge in … Read more
Would you join a book of the month club? How about taking the packaged tour to see the sights at a new travel destination instead of exploring them on your own? There was a time when I didn’t understand why anyone would choose something like that. After all, if you can have all the fun … Read more
The author of one of the greatest blogs on the Internet announced a few weeks ago that he would be posting far less often. In a world where it seems that everyone (and their mom) is starting a blog for one reason or another, seeing one prominent and popular blogger decide to do it less … Read more
This post was inspired by Rohit’s blog entry made on November 8th, How to Build Your Personal Brand: “Just as the Internet once created a level playing field for small companies to compete with larger ones, personal branding has now become much simpler thanks to the Internet. You can create your brand online …For the … Read more
If you have been in marketing for any amount of time, you know how omniprescent demographics are. The first question most marketing teams will focus on is "what’s our target demographic?" Demographics are what media is bought by and what media properties define themselves by. Ask any online community about their core audience, and they … Read more
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday in an article by Keith Huang. As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the … Read more
One of the questions I have gotten from more than a few readers is how to get into speaking at events and conferences. It is surprisingly more easy than it may seem, but the real challenge is breaking into your first conference speaking chance. Perhaps you work for a small company, or you are still … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
