21 2008 June
Fly Derrie-Air Proves Newspaper Advertising Still Works (Sort Of)
A few weeks ago the Philadelphia Inquirer and a few other local papers in the Philly area launched a very interesting mock advertising campaign for...
Read Now19 2008 May
Get Your Name On The Back Cover Of PNI!
Since I launched my new book PNI, I have been getting emails, Facebook messages, Twitter updates and live feedback at events about what people liked...
Read Now07 2008 May
10 Questions About "Accidental Branding" With David Vinjamuri
Today I’m trying an interesting experiment with another author, David Vinjamuri. We are doing mirror interviews and posting them at the same time – so...
Read Now30 2008 April
Plse Forgiv Typoes – Jott Fights Terse Reply Syndrome
For anyone who uses a Blackberry religiously, or works with those who do – you also know that there is a new language that has...
Read Now27 2008 March
PNI: Introduction … Get Your Exclusive Download!
As part of The Official Reader’s Group for Personality Not Included, I just released a first look at the full introduction for the book on...
Read Now25 2008 March
Be Part Of The Personality Not Included Book Launch On March 28th
There are a lot of ideas for how to launch a book online. As I head toward launching* Personality Not Included this Friday, I’ve looked...
Read Now28 2008 January
Ironweed Films and The Secret of Repackaging That Works
Would you join a book of the month club? How about taking the packaged tour to see the sights at a new travel destination instead...
Read Now11 2007 December
The Dilbert Blog and the Danger of Blog Dissonance
The author of one of the greatest blogs on the Internet announced a few weeks ago that he would be posting far less often. In...
Read Now02 2007 December
Guest Post: Ten Golden Rules for Building Your Personal Brand
This post was inspired by Rohit’s blog entry made on November 8th, How to Build Your Personal Brand: “Just as the Internet once created a...
Read Now03 2007 October
Thinking Outside the Demographic – Why Customer Passion Matters More
If you have been in marketing for any amount of time, you know how omniprescent demographics are. The first question most marketing teams will focus...
Read Now25 2007 September
Influential Marketing Blog Featured in Wall Street Journal
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday...
Read Now25 2007 September
Casting Call: Your Chance to Speak at Ad:Tech NY
One of the questions I have gotten from more than a few readers is how to get into speaking at events and conferences. It is...
Read Now22 2007 August
Add Your Votes To The New SxSW Panel Picker
For those who follow this blog, you know that I attend and speak at a lot of events. Each has a different vibe and type...
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