30 2007 April
4 Trends That Signal the Future of Online Retail
In the industry I work in, it’s easy to get overly passionate about all of the new sites emerging every day that fit into this...
Read Now23 2007 April
Inside the Art of Brand Personality: A Preview of Ad-Tech Panel
Tomorrow I will be leading a fantastic panel of social media personalities talking about the art of creating and fostering a brand personality through social...
Read Now23 2007 April
A Few Non-boring Ways to Use Twitter For Marketing
Since around the time of SxSW and perhaps earlier, the buzz on Twitter has gone through the roof. Collecting groups of text messages and emails...
Read Now16 2007 April
How 7 Basic Human Needs are Driving the New Social Web2.0
I recently read a insightful piece from Ben Hunt about the future of the web2.0 social experience. It was particularly relevant as I am heading...
Read Now09 2007 April
Making "Fusion" a Greater Part of Your Marketing
Believe it or not, there are many people who don’t know what a mashup is. If you ask those same people about what "fusion" means,...
Read Now03 2007 April
Are You Marketing Your Product Backstory?
Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering...
Read Now28 2007 March
Corporate Bloggers and the Rise of the Accidental Spokesperson
In the world of public relations, a spokesperson can sometimes seem like the most important element of any campaign. Though I don’t quite understand some...
Read Now21 2007 March
The ROI of Blogging: Share Your Top 5 Stories
Two months ago, Charlene Li of Forrester produced a report on the ROI of blogging by comparing the relative spend on blogs to the spend...
Read Now20 2007 March
The Death of the Invisible Agency
There was a time when, apart from industry awards shows and the occasional book from an advertising or PR industry legend – agencies were largely...
Read Now15 2007 March
How to Create a Microbrand Like GapingVoid
It might sometimes seem like everything is going micro. With microlending, loans are getting smaller. With online video, entertainment is getting shorter. Technology devices are,...
Read Now14 2007 March
5 Brilliant Marketing Ideas from SxSW
Over the next week, I’ll posting some of the other insights I will be taking from the event, but in the meantime here are just...
Read Now09 2007 March
A Friday Question: Do We Need Platformism?
This idea is sure to rile some people up. We are all familiar with the concepts of other "isms" where we are judged based solely...
Read Now07 2007 March
A Recap of the PSFK Conference
Yesterday I had the opportunity to attend the first conference event put together by Piers and the team at PSFK focused on trends and ideas. ...
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