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This past week in the string of posts about the book coming out, I’ve been stockpiling ideas for "real" blog posts and wanting to write about them more and more. Thankfully now that I launched the Personality Matters blog, I will post most of the updates about the book there and refocus on marketing strategy … Read more
There are a lot of ideas for how to launch a book online. As I head toward launching* Personality Not Included this Friday, I’ve looked at most of them. Some authors create a group and ask all their contacts to all hit an online bookstore like Amazon at one time to create a surge in … Read more
Twitter wasn’t the only story from SXSW. There was a second thing I noticed at the show that far fewer people are writing about. It is a topic that I have wanted to write about for some time now, and it always comes up after I have the chance to attend another interactive or social … Read more
At SXSW yesterday, I ran a "core conversation" called 10 Easy Ways to Piss Off a Blogger. This year at SXSW, these aptly titled "conversations" were a type of speaking slot where there was a round table and the challenge of engaging people in a discussion about a particular topic. Mine was one close to … Read more
Blogs are all about ego. Anyone who disagrees is just kidding themselves. Of course, ego is a word that comes with all sorts of connotations. Many people assume it is bad. To a degree, marketing has always been about ego, because it is a necessary element of each of your personalities. However, here is the … Read more
For those who are fans of Guy Kawasaki, there is a phenomenon he is fond of calling "Guy’s golden touch." It is his own trademark reversal of a well known saying, where he likes to note that "everything that turns to gold is what whatever is gold Guy touches." (Correction for the confusing structure I … Read more
Note: This post is republished from the original posted on the Ogilvy 360 Digital Influence blog. On November 24, 2007, a fellow named Dan Ackerman Greenberg wrote the kind of blog post that was either the dumbest of his career, or the most brilliant … depending on how you look at it. The post was … Read more
At every conference or tradeshow, you get a badge. I have a box full of them on my desk, an increasing number of them with the title of "Speaker" affixed beneath my name. I recently had a conversation with some colleagues about the importance of being a speaker at an event. Often, the most important … Read more
The first thing I should say is that I was planning to write about Blogger Social 2008 anyway. You’ll see why I started with that disclaimer in a moment … Just about everyone in any kind of communications role has probably reach out to at least one blogger at some point to share something of … Read more
Today is the day for new year’s resolutions. For most people, this means the inevitable pledges to get healthy, lose weight, work less and spend more time with family. Like any good blogger, though, I have several social media resolutions for the new year. In no particular order, here are my three big ones: Comment … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
