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Last night during the big game, I joined a large group of marketing and social media types to share some live thoughts about the Super Bowl ads through Twitter (sending them to the @superbowlads user account). The aptly named "Twitterbowl" consisted of lots of folks live rating ads and sharing some feedback about the ads … Read more
Would you join a book of the month club? How about taking the packaged tour to see the sights at a new travel destination instead of exploring them on your own? There was a time when I didn’t understand why anyone would choose something like that. After all, if you can have all the fun … Read more
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday in an article by Keith Huang. As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the … Read more
This past weekend, my son had his third birthday – a great moment in fatherhood for me because it’s really the first birthday where he gets really cool toys that Daddy can spend an entire Sunday afternoon playing with. I think I speak for all Dads when I say Baby Einstein doesn’t really do it … Read more
I sign up for a lot of social networks. Part of my job involves reviewing new sites and knowing what is being launched and as a result I end up signing up for 2-3 new sites a week. Of course, I don’t actively use all those sites – but for those that I have signed … Read more
In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the upcoming Simpsons Movie is in full swing right now. Unlike many other Hollywood promotions, the marketing for the Simpsons movies is going beyond billboard and print, beyond television, and beyond … Read more
Today might be the largest simultaneous social marketing event ever staged – as Live Earth concerts light up stadium stages on 7.5 stages on 7 continents. In case you’re wondering, the "0.5" stage is right here in DC. The concert taking place now is at the American Indian Museum after they offered their venue for … Read more
Launching a site quickly around an idea to claim a first mover advantage is rapidly becoming a mantra for new Web 2.0 startup sites. As new social networks and other types social media tools on websites pop up – many are simply exploring an idea quickly to see if it sticks, and aiming to put … Read more
Almost everyone I know is sharing photos online with family, and some more web savvy families have full groups set up online to correspond with other family members across the world. Over the last few weeks, I have come across several social networks aimed at helping families to communicate with one another. The solutions range … Read more
There is a restaurant in the Washington DC area called Cassatts which is the only location in all of DC where you can get a flat white. For most people that might not mean much, but for anyone who has lived in Australia or New Zealand, the thought of starting a morning without your flat … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
