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How Millennials Became Workaholics, Japan’s Big Hacking Experiment and Why People Believe Tabloids | Non-Obvious Insights 01.31.19

Millennials Glorify #Hustle,Take Unhealthy Workaholism Mainstream As we live through the rise of “#hustle culture,” this article provides a much needed reminder that we need to stop celebrating workaholism among Millennials and instead describe the workplaces which foster this culture for what they are: toxic and inhumane.   Japan Hacks 200 Million Devices In Pre-Olympic CyberSecurity Test  To prepare … Read more

Why We Should Stop Trusting Viral Videos

Last week one of the inescapable stories in the United States was a controversial video showing a group of Catholic students appearing to clash with Native Americans. They were widely condemned and the video was endlessly dissected in opinion stories shared online and one of the students even went on television to defend himself. Over the course of … Read more

Selfie Dysmorphia, Celebrities Abandoning Social Media and the World’s Biggest Universal Income Experiment | Non-Obvious Insights 01.24.19

Why Every Ski Map Looks The Same This past weekend was a big one for skiing and so this article was interesting and timely – all about the life and work of a man who has drawn hundreds of ski maps for resorts. It is a fascinating reminder that there is beauty in the details of … Read more

The Dangerous Side Effects Of Marie Kondo’s Tidying Movement

Japanese organizational guru Marie Kondo recently launched a show on Netflix and has inspired millions of people to get rid of the clutter in their lives. Perhaps predictably, now some people are extending that advice to their digital lives too, as the WIRED UK article linked here points out. In this quest to rid ourselves … Read more

Robot Layoffs, Disappearing Street Food & Asymmetrical Jeans | Non-Obvious Insights 01.17.19

Japanese Hotel Has First Round Of Robot Layoffs I first wrote about the Henna hotel, staffed entirely by robots, more than two years ago. It seems that the experimental property in Japan has discovered a hopeful truth: people sometimes prefer people. And so it may also be the first example in history of robots being … Read more

Emotion Sensing App, P&G Challenges Agency Model, and Remembering Herb Kelleher | Non-Obvious Insights 01.10.19

Huawei’s New App Uses Sound To Let The Blind “See” Emotions Imagine an app that uses AI to read facial expressions and then translates the seven universal human emotions – anger, fear, disgust, happiness, sadness, surprise and contempt – into seven distinct sounds. Once it detects an emotion, it will play the sounds to allow visually … Read more

Why The Myth Of The “Sold Out Show” Is Finally Dying

There was a time when people used to think the waiting list for season tickets to Redskins games took decades to clear. Then the team finally admitted those numbers were inflated and made season tickets available again last year. The idea of a show/venue being “sold out” is one of the most basic marketing techniques in entertainment … … Read more

Japanese Immigration, Tesla Time Lapse and the Best New Year’s Resolution | Non-Obvious Insights 01.03.19

Japan Turns To Immigration To Solve National Demographic Crisis Can Japan find an antidote for their aging population crisis through immigration? The country is notorious for how difficult it is for outsiders to live and prosper, so it will be interesting to see if this new policy works. The First Major US Copyright Expiration In 20 Years … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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