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What Mastercard’s New Logo Tells Us About The Future Of Branding

If you think about it, there are a lot of brands that define what they do or how they sell based on their names. This week at CES, Mastercard announced they would be dropping the words of the name from their logo. It’s a smart move considering how the financial world is moving away from physical cards and more towards digital payment solutions.

This is not just an example of a brand trying to get ahead of the disruption in their industry. It is also an admission that the future of what the Mastercard brand could become is uncertain. The entire story might encourage you to ask the same question of the things that you’re working on. Is the way that you name those things already forcing you into a narrow-minded definition of what something might be? And if so, perhaps it’s time to follow the lead of Mastercard, go more visual and drop the name altogether.

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About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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