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Google Launches Beautiful Tool To Teach Kids Online Safety

If you are a parent, one of the things that probably keeps you up at night is how to monitor your kids activity online and keep them safe from scams, cyberbullying or worse. This newly launched tool from Google looks to be a wonderful resource both for parents and also educators to teach kids everything … Read more

How Netflix Predicts Watching Habits, Awful Magazine Covers & The World’s Spiciest Tortilla Chip

This week the Internet went crazy talking about how Brangelina split. Despite how important that “news” might be – it’s clearly not the kind of “non-obvious” story I have to share today. Instead, this week’s underappreciated marketing stories feature YouTube’s desperate plan to fix their longtime problem with comments, a glimpse into what Netflix might do … Read more

A Short And Hopeful History Of Social Media

Social media has always been the home of meaningless indignation. What do you do when you’re angry about something no one else cares about? Share it on social media. So as we started to each find our own voices on a platform that could reach micro-audiences, the easy thing to do was to use it … Read more

Why Facebook’s War On Marketing Is A Good Thing

Facebook has brands worried … again. A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that “Facebook Cuts Brands’ Reach Once Again.” Of course they did. One of the biggest issues facing the largest social media platforms today is how to monetize their offerings. Facebook, Instagram, Twitter are all working … Read more

5 Lessons From The Best Social Media Book You’ve Never Read

I have suffered through reading more social media books than you can imagine. Thanks to ten years of blogging and writing several marketing books along the way, I’m clearly on the “official” list of potential book reviewers. Unfortunately after reading dozens of these hastily published books over the years, I find it hard to recall … Read more

7 Useful Lessons From The Corporate Social Media Summit

After two days of conversations about social media with 25 of the world’s largest brands, perhaps the nicest benefit is that you don’t hear the same conclusions or experiences over and over. For the third year in a row, I had the chance to moderate and lead the Corporate Social Media Summit in NY – which … Read more

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#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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