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Walking through the streets of Old City in Philadelphia this weekend, there were people standing in line to get into clubs telling each other to "follow the finger." At first I thought it was some college student slang, or a Philadephia thing – but looking around I realized – they were actually responding to a … Read more
Lance Armstrong is a phenomenon, from his heroic story of conquering cancer to the yellow LIVESTRONG wristbands that launched one of the strongest social marketing campaigns in recent history (not to mention a new global fashion trend). Currently, his nonprofit – The Lance Armstrong Foundation is promoting the LIVESTRONG Challenge, a call to supporters of … Read more
Rebate Phishing: The practice of luring customers online to make a purchase with the promise of receiving a nonexistent rebate check in return. Recently unleashed from the bonds of my 2-year mobile phone contract, I went online this weekend to search for a new mobile phone. Within seconds, I ended up at Wirefly.com – one … Read more
There are few other industries that have suffered as much across the board as airlines in America. From bankruptcy to solvency to operational issues – flying domestically in the US is not what it used to be. There are news stories about 30 million bags being lost, service deteriorating, employees protesting, and airlines folding. Yesterday’s … Read more
An article this week in BusinessWeek magazine posed this question in relation to the growing influence that Google is having over interpersonal relationships and hiring. Prospective employers, blind dates, girlfriend’s parents and business colleagues are just a few of the groups that might be Googling your name. And if they did, what would they find? … Read more
One of the things I have noted over the past year of blogging is that this blog receives a significant amount of traffic from locations outside of the US. Intended or not, this blog has a global audience. But like most of my fellow bloggers based in a single country, I don’t do much to … Read more
Google, by virtue of the sheer volume of their daily visitors has built into their site what might be the greatest viral marketing tool ever … their corporate logo. And on occasions outside of the standard American holidays, they often use the logo to promote their cause, product, holiday or scientific endeavour of the day. … Read more
One of my favourite holdover sites from the dot-com era that is still around today is Spun.com. I have always loved the idea of creating used cd and dvd store online for people to sell their old stuff and use credits to buy new stuff. I think I still have a spundex somewhere. I came … Read more
Following up on the very successful launch of this initiative a few months ago, we have been updating our 10 current feeds on an ongoing basis. This week, we also just launched four new blogfeeds – you can check them out at the following addresses: Public Relations: https://blogfeeds.ogilvypr.com/publicrelations Advertising: https://blogfeeds.ogilvypr.com/advertising Pharmaceutical: https://blogfeeds.ogilvypr.com/pharmaceutical Ogilvy Bloggers: https://blogfeeds.ogilvypr.com/ogilvy … Read more
In times square this weekend, I spotted a long billboard with mathematical equations and schematic drawings along with the cryptic URL – www.beyondthedrawingboard.com. Unfortunately, a visit to the website delivers neither a new online community for tech geeks, nor an innovative new virtual drawing board for users to collaborate on. Instead, the site is nothing … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
