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Do you give good Google?

An article this week in BusinessWeek magazine posed this question in relation to the growing influence that Google is having over interpersonal relationships and hiring.  Prospective employers, blind dates, girlfriend’s parents and business colleagues are just a few of the groups that might be Googling your name.  And if they did, what would they find?  The intriguing premise that the article explores is that there is no eraser for online content.  Something you posted years ago may still appear online.  For those of us who had our wild and crazy teenage years before the Internet, this may not pose much of a risk.  But for the huge generation of teens and preteens growing up documenting their lives on MySpace, Xanga and other community networks — the future may not be so risk free.  I have had many client situations where we are crafting a search engine strategy around a crisis to ensure that people get our side of the story and don’t just find the negative.  Now it seems that individuals may have the same challenge.  A few years from now, will we start seeing search engine optimization courses or consultants for individuals?  Until then, here are a few tips on how to make sure you give good Google:

  1. Create a website or blog so you have something for people to find other than those undesirable links
  2. Register your own domain (with your name as part of it) so it will be easier to optimize for relevant google searches   
  3. Claim your identity on people finding sites like Zoominfo, Ziggs or Zabasearch.
  4. Join social networking sites like Linkedin or Friendster and invite others to link to you
  5. Comment on popular blog posts and newsmedia stories and link your name back to your website
  6. Submit your pages to search engines and directories like Google, Yahoo, MSN, Alexa, and DMOZ to help your new content start replace outdated content and links about you

3 thoughts on “Do you give good Google?”

  1. Pingback: DesiPundit
  2. Rahit –

    One other suggestion – in order to give the best Google (and Yahoo, for that matter) – check out qAlias – link in my name for the comment.

    This is pre-imminent “gain position and be found online” proposition I’ve seen. I love it – and for the price, it can’t be beat as a marketing tool, an SEO tool (my sites I link to in my profile have made significant progress up the charts, organically) and a way to be found.

    Being able to say “just Google me” and knowing what they’ll find – and where – is a huge comfort and helps me “give good Google.”



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About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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