As Featured In:
Webby
AdAge
HBR
WSJ
Netflix has always focused on innovation with everything from their award winning user interface to the longstanding Netflix Prize. Aside from technical innovation, they have also pioneered a new business model for online on-demand movie downloading by charging consumers based on the hours they watch, streaming movies without actually downloading them and letting users switch … Read more
Ok, maybe you have … and it just might be Flixster, a social network dedicated to film, actors, Hollywood and movie fans. The obvious question you could be wondering is how it can be "the ultimate" when there are so many other social networks that have been around longer, pull more traffic, have more users … Read more
This past weekend I was moderating a panel at CommunityNext, a smart event focused on everything about online communities coordinated by Noah Kagan. The event was a fun gathering of extremely smart folks from some of the hottest online communities today – and panelists/speakers shared many great thoughts on topics ranging from how to be … Read more
RSS is one of those technologies that has a relatively enigmatic name for a very simple concept. The idea that you can provide a feed of content that others can subscribe to is the ultimate simplicity. Yet so far, RSS has been used primarily to push content that is offered by one group to many … Read more
This coming weekend, I will be moderating a panel during Community Next, a very interesting day long event focused on the evolution of online communities. The topic of the panel is on exploring some of the smartest do-it-yourself tools out there for “creating, analyzing, and marketing your own online community" and I will be joined … Read more
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the days count closer and closer to the Super Bowl this weekend, the hype about the ads is reaching the typical fever pitch that it always does each year as every news media outlet turns it’s … Read more
For any marketer still questioning the value of blogs and social media for their brand and customers, here’s a case study worth paying attention to. Mahindra has been getting some great press recently for stealing market share from Deere. Aside from the impressive fact that they have managed to take on a longstanding "American" brand … Read more
This post is not about the iPhone. You might have heard that many people believe the latest innovation from Apple will not only revolutionize the mobile phone industry, but maybe even the future of mobile marketing. Whether it does or doesn’t, in the short term, it’s easy to forget that ideas for innovation may come … Read more
For those that haven’t been keeping up on their Aussie daily news ticker, today is Australia Day – and to celebrate, Google has launched an innovative campaign where they have been photographing Sydney Harbor from the skies through the course of the day and posting images on a mashup site for anyone to see. The … Read more
This past weekend, the Saturday Interview in the business section of the NY Times focused on Jonathan Schwartz, CEO of Sun. Over the course of a single column, Schwartz shared more insight into the evolving media world (and how businesses should work) than most other CEO I have seen in recent past. Among his gems … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
