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Rohit Bhargava 
Training an employee to do upselling (and be good at it) is notoriously difficult. When it’s done right, it can drive significant revenue for many types of businesses though so it’s not surprising that some are experimenting with letting AI do the job. An article from WIRED this week showcases a few examples of vendors working on … Read more
Imagine a graphic novel that offers a compelling argument for why our cities can be more than just boring backdrops for daily routines. That’s the vision in Thomas Heatherwick’s Humanize and it comes to life through lots of examples, stories and visuals of exactly how cities could be more interesting and exciting. You may not … Read more
Would you leave a tip for your driverless taxi? This past week a security researcher named Jane Wong shared leaked screenshots apparently showing the autonomous taxi service is planning to experiment with letting riders leave a tip. Before your temperature rises too much, it’s important to note that the tips would go to charity, and you can … Read more
The big AI news of the week was Chinese startup DeepSeek releasing their AI model which seemingly offers similar functionality to ChatGPT. The news has apparently shocked the tech community “popping the US Big Tech bubble” and sent the share prices of several big tech players rocketing downward. This is the story that seems to be getting … Read more
In case you’re not familiar with author Tim Ferriss, here’s a crazy fact about him: If he’s in a time when he isn’t checking email (usually for three weeks at a time), he deletes all the emails he has received and asks people to resend them if they are really that important. Tim’s first book The 4-Hour Workweek was … Read more
One of the most forward-looking nations invests heavily in future planning, and much of their planning, research, insights and project efforts are all published freely online. This is the wealth of futures information you’ll find on this government sponsored website from the Dubai Future Foundation. These insights along with the publications and research published by the UAE … Read more
Wide-eyed predictions of the future are fun to read, and even more fun to write. Yet for every book that promises to predict the future, there remains a nagging problem at the heart of those predictions: that future, which should already be here, continually seems far off. Why isn’t tomorrow’s technology already here? That is … Read more
When Jennifer Brown and I first published our book Beyond Diversity in 2021 it was moment of big momentum for DEI. Amongst the many other books published at that time, there was an underlying sentiment of “blaming and shaming” people that we tried our best to reject. You don’t change minds, we felt, by alienating people before … Read more
There are books mentioned within the pages of other books that never existed on their own, but what if they did? That’s the fascinating story visitors can explore at the Center for Book Arts in Manhattan where you can either show up with your own idea for a book or help recreate an imagined title from another … Read more
The Flash movie came out in 2023 and by box office standards, it was a flop. A story making the rounds in entertainment trade publications this week was all about comments the movie’s director Andy Muschietti made in recent interviews attempting to explain exactly why the movie failed. According to him, it performed poorly because … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
