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Rohit Bhargava 
Lobster is considered a luxury food today, with high prices to prove it, but it wasn’t always this way. Lobster was once cheap and plentiful, and seen as a poor man’s food. Its evolution to our tables and its prestige are largely thanks to the combined efforts of chefs and marketers. Today there is a large … Read more
Earlier this week I posted on LinkedIn about a project that my team and I have been working on for nearly a year. During the pandemic, I created a video show which many of you watched. After a smart suggestion (and fair criticism) from Chhavi about how two heads talking wasn’t really compelling on video … I … Read more
Sustainability-first brands like Patagonia have taken their commitment to reuse to the furthest extreme by creating an entire ecommerce experience dedicated to allowing their customers to sell used products to one another. When the Worn Wear platform came out in 2020, the brand was criticized for their crazy idea of inviting their customers to keep … Read more
Getting laid off is hard. Though I’ve now been an entrepreneur for nearly ten years, I do remember those moments (yes, plural!) in my life when it happened to me and those were always emotional times. If you were to go by what people share on social media, though, you might think differently. A recent … Read more
Last week, many of you wrote to me about a story I shared about the treatment of the media at the Democratic National Convention and how they seemed to be elevating influencers above journalists in priority. One follow up video that offered more context on the story was this behind the scenes video look at the convention spaces created … Read more
“Rethinking who needs improvement” is the provocative subtitle of this book which offers a different perspective on disability that might just shift your perspective about what it means and the way that we often see and treat people with disabilities. As a disability advocate and college professor teaching undergraduates all about disability, she’s clearly used … Read more
Electric cars are quiet. Maybe too quiet. The problem, as some public health groups warn, is that electric cars dramatically increase the risk of accidents with pedestrians. The absence of sound creates danger, because we expect to be able to hear a car coming. Now that legislation spearheaded by groups advocating for the blind and visually … Read more
One of the truths about our new media environment is the central role that influencers are taking in the content people consume and trust. Particularly when it comes to young people and their media diet … so it’s no surprise that politicians are courting these influencers and hoping they can help inspire the younger generation … Read more
As we head into the end of the summer and back to school times, learning might be on your mind and everyone else in your family too. Learning, of course, isn’t just for school and one of my favorite books all about how to learn better is Ultralearning by Scott H. Young. Nearly every page of this … Read more
Brand partnerships can be tricky. One partner may eclipse the other. It can be hard to stand out or make the right commitments. I’ve always admired the way LEGO used partnerships to leverage the content and stories of their partners but add their own unique lens through the various items you could build through co-branded … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
