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Rohit Bhargava 
I have bad news for all of us. The non-stop media coverage of politics has already started and it’s an election year here in the US. Now that the voting for Presidential primaries has started, you’ll likely start seeing a lot of reports about momentum, winners, losers and general predictions about the sentiment of the … Read more
“Before streaming, everybody in the value chain needed new music. The record stores would go broke if people just listened to the old songs over and over. And the same was true for record distributors, record labels, radio stations, nightclub owners, and music writers. Everybody needed hot new songs and rising new musicians. Of course, fans also … Read more
I’ve been hard at work collaborating on a new book over the past few months and I can’t wait to share it with all of you. Those of you already on our launch team have seen a preview of these covers already (and thank you for all the feedback!). For the rest of you – I would … Read more
The promise is simple and appealing. Get your genetics tested so that you can optimize the food you eat based on your unique needs. Personalized nutrition is already a billion-dollar industry without much actual personalized science behind it. Imagine what will happen when the genomics start catching up. An early initiative hoping to pave a … Read more
In early March on the campus of Georgia Tech 10 finalists will meet for a face-to-face competition to take home a $10,000 prize and bragging rights in the Guthman Musical Instrument Competition. The contest is attracts innovators who are inventing the “world’s next generation of musical instruments.” This year’s finalists come from five countries and include The … Read more
The past few months have seen an explosion in people experimenting with Chat GPT to write everything from college essays to resignation letters. The tool has become indispensable for some, helping with search queries, research and answering just about any question. Yet for the many use cases out there, one that seems to be getting surprising … Read more
The 90s were a decade for grunge music and inventive beverages. The Orbitz was a soft drink described rather unappetizingly as “a lava lamp you could drink” and featured floating sugary chunks of tapioca in a more disgusting precursor to the Boba tea craze. While this concept of floating chunks of something in a drink … Read more
There was a time in my life when I would experience a movie in a theater without ever having seen a trailer for it. I was living in Australia and that time introduced me to seeing a film without any preconceptions. Movie trailers have always been notorious for giving away the entire plot of a … Read more
Dubai has an ambitious plan to become a global brand, and it starts with hospitality. The emirate already brings in nearly twice the tourist spending of London, hosts world-class events and is home to what many consider the world’s best airline in Emirates. Dubai’s ruling sheikh, Mohammed bin Rashid, also launched his Dubai Economic Agenda which … Read more
Introducing Glüxkind Rosa: The Future of Parenting. Rosa is not just a stroller; it’s a revolutionary AI-powered companion designed to make parenting effortless and enjoyable. Rosa is essentially a “Fractional Nanny.” Its lightweight design, premium materials, and affordability make it an essential tool for enhancing family adventures. Experience the next generation of parenting with Glüxkind … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
