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CES and Marketing in the Age of Control

Last night Bill Gates shared his vision of the future to kickoff the Consumer Electronics Show – and focus attention during the annual gadget-fest on the role of Microsoft’s Vista in how consumers will be using electronics and technology in the coming year.  Not surprisingly, his focus was on "connected experiences" and how the vision … Read more

Social Media and the Enterprise: A Podcast Interview

Yesterday I had the chance to do a podcast interview for Tom Parish which he just posted on his Talking Portraits website.  The topic was initially about Social Media Optimization, but more specifically about the role of marketing with social media in the enterprise and some good discussion about common questions that people are asking … Read more

Top 7 Marketing Trends for 2007

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the year comes to a close, it’s time to look forwards to next year and what are shaping up to be some key trends for marketers to track through the year.  To add to the already … Read more

A Recap of 2006 on Influential Interactive Marketing

Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you extreme pain, please close this window now and come back tomorrow.  For all the rest of you, it’s the holidays and a quick glance around the marketing blogosphere will show … Read more

Joining the 9 Rules Marketing Community

9 Rules is an online network of blogs dedicated to uniting bloggers passionate about their efforts in many different categories.  For more than a year, I have been an active reader of many of the blogs in the network; particularly in the marketing community.  Folks like Cameron Olthuis and Karl Long.  One of my favourite … Read more

Umbria Provides Marketers with Blogger Lists for Sale

On Monday, Umbria announced a new service that helps marketers to answer what is becoming a more and more common question – which bloggers are most influential for my brand or industry?  While there are many tools and methods that can be used to uncover these bloggers, the Umbria Connect service promises to provide marketers … Read more

Trendspot: Autotagging Images to Help Organize the Web

I am a big fan of tagging as a way to organize content, save my bookmarks on del.icio.us, and optimize content for consumption on social media sites.  Yet I have also written before about the inherent difficulties of tagging (suggesting that a TagWiki might be the solution).  The biggest issue is that multiple people can … Read more

3 Reasons SMO is Taking Off

Social Media Optimization has been hitting the big time at several recent events on web marketing including a session entirely devoted to SMO at the recent SES Chicago conference last week and discussion of SMO at the recent Vegas Pubcon WebMaster conference.  I was reading Lee Odden’s recap of the session that featured many smart … Read more

Ideas for Marketing with Fantasy Games Online

On Friday last week, there was a great piece by Julia Beizer in the Washington Post Express about a different category of fantasy games that offer an alternative to Fantasy Football.  Now officially giving up on my Fantasy Football team after losing my two star players in back to back weeks to season ending injuries, … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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