The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Ritz Camera Puts Carmen Electra Behind the Lens

In a promotion for charity announced yesterday and noted on the Cancer Blog, Ritz Camera will partner with Carmen Electra to promote two new printing services, standard square print sizes of 5" and 6", and the ability to also get large prints in 1 hour (previously unavailable).  Aside from the interesting partnership with Head for … Read more

Zidane and the "Headbutt of God"

The top two terms on Technorati all day have been Zidane and Zidane headbutt.  This is the headbutt heard around the world.  The headbutt that created a media circus and is, surprisingly, fueling an interest in soccer in America that hasn’t happened for the past few weeks of World Cup play or even in the … Read more

What Marketers have Forgotten about Domain Names

Ten years ago, a good domain name was the most important thing in the world.  Companies bid millions of dollars to get the right domain name, legal battles ensued over who should rightfully own a domain, and registering the right domain name was usually the first step in launching a company, campaign or new tagline.  … Read more

The Carnival of Marketing – Call for Submissions

One of the more popular blogs on marketing and PR today is Media Orchard.  Scott’s "Pick of the Orchard" are very useful daily posts on the top five or so marketing and PR related links worth reading online.  Piers does the same thing on marketing news and trends on both PSFK and Marktd.  Every once … Read more

Do all Indians look alike?

Here’s a quick test … can you tell the difference between the three guys in the photo at left?  Based on my recent experience over the last two days, I have to assume it’s extremely difficult.  On the American Press Institute webpage about the community market event where I spoke on Thursday, there was a … Read more

Top 10 Blog Posts No One Ever Read

Bloggers don’t get backwards readership.  This is an unfortunate result of posting in the journal-style format that most blogs have.  The recency of any entry spirals downward from the moment it is posted, with the shelf life of an average blog post is not much more than a few days.  This week is my one … Read more

Google Rates your Password Strength

Most of us have awful password etiquette, using the same easy-to-remember password across multiple sites, and only really choosing secure passwords when there is a specific system in place preventing us from using a simpler one.  Financial institutions have gotten better at preventing fraud and password hacking, in part because consumers are also realizing that … Read more

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Contact ROHIT

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

Contact

About You

What Are You Contacting Us About*:

Your Message