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For anyone who has ever sat in a marketing strategy session, inevitably the discussion usually comes down to dueling product/service benefits. Does it taste great? Is it less filling? I suspect it was a creative impass that led Miller to come up with what is probably the most famous dueling benefit campaign ever created. But … Read more
I love Firefox. From its signature "tabbed browsing" to its open source heritage – Firefox has experienced huge growth thanks to the legions of brand believers who have spread the word about Firefox. The Firefox brand has become a badge of honor – just as most graphic designers would never willingly choose to use a … Read more
Using celebrity spokespeople can be a tricky thing – especially when it comes to athletes and sports sponsorships. Nike and Visa both learned this with their ill-fated Olympic sponsorships of Bode Miller and Lindsay Jacobellis, respectively. Both turned out disappointing performances, with Bode Miller coming off as a total ass yesterday with his declaration that … Read more
The first thing I counsel most of our clients to do who are interested in understanding the blogosphere is to start reading blogs. In many cases, we help them by creating RSS feeds and selecting the initial list of blogs for them. This was the inspiration behind the Ogilvy Blogfeeds. Looking at the list of … Read more
Every year there are lists of the best and worst ads from the Super Bowl – and usually I look at them with frustration because they have nothing to do with advertising effectiveness … just pure entertainment. Entertainment is fine, but it’s hard to imagine that any of the advertisers in the Super Bowl will … Read more
t.y.p.o.r.g.a.n.i.s.m – Site with a few very engaging interactive features, including a Minority Report-esque good news bad news panel and an ASCII-O-Matic to convert images into ASCII text based images. Instructables – An interesting site that features lots of contributions (all keyword tagged) around the site’s premise … "a venue for showing what you make … Read more
Today is the Washington Bridal Show – one of the DC area’s largest bridal shows. You have to admire their weekend timing … the first weekend of the fall/winter season without any football games. I wonder how many fiances got suckered into coming to the event simply because they couldn’t use the excuse of football … Read more
Fastr: A cool interactive game where you see a bunch of pictures randomly displayed from Flickr and have to guess the tag that relates to all of them. A few technical bugs, but fun anyway. Bad Design Kills: A great viral site for designers, with printouts to put all over the office to help stop … Read more
In the baggage claim at Dulles Airport there are a few cafes selling the usual last minute snack fare. At IAD, and most other airports, only difference between these vendors is how many steps they are from their customer at any particular time. Yesterday, as I waited to pick someone up, I (and most of … Read more
There is a battle going on in the world of television. On one side are the lovers of "intelligent" TV. Shows like Lost, West Wing, 24, and others that require a level of concentration and intelligent involvement in the story lines. On the other side, is "Darnell" TV – reality shows (often created by Mike … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
