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Finding Social Search at SES NY 07

I had the opportunity to participate in a panel discussion yesterday at the Search Engine Strategies show in NY all about Social Media Optimization.  It was interesting to see how the idea has progressed and search pros are implementing tactics and techniques for social media marketing.  Though I didn’t agree with all of the views … Read more

Our (Packed) Event Calendar for March and April

It’s a sunny day in DC, the office is hot as spring seems headed toward us here on the east coast.  And as everyone knows, aside from flowers and birds, Spring is the season for conferences and marketing events to kick into high gear.  There are lots of events in the coming two months that … Read more

Canon And The Easiest Blog Marketing Opportunity Ever

Photography has been a passion of mine for a very long time.  When I was younger, I had considered having a career as a photojournalist, but over time that slowly morphed into just a passionate hobby.  Now I consider myself among the category of "prosumers" that are willing to spend money, time and effort on … Read more

The Ultimate Social Network You Haven't Heard Of

Ok, maybe you have … and it just might be Flixster, a social network dedicated to film, actors, Hollywood and movie fans.  The obvious question you could be wondering is how it can be "the ultimate" when there are so many other social networks that have been around longer, pull more traffic, have more users … Read more

IdeaBar: CGM, the SuperBowl and a New Model for TV Advertising

The Superbowl is the real start to the new year for the advertising industry.  Just as the Chinese new year comes on a delay from the celebration of January 1st, the Superbowl manages to turn public attention to advertising in a way that is far beyond the other 364 days of the year.  As the … Read more

The 2007 Marketer's Sneak Preview Guide to SuperBowl Advertising

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the days count closer and closer to the Super Bowl this weekend, the hype about the ads is reaching the typical fever pitch that it always does each year as every news media outlet turns it’s … Read more

IdeaBar: "Beaconvertising" And New Social Media Phones

This post is not about the iPhone.  You might have heard that many people believe the latest innovation from Apple will not only revolutionize the mobile phone industry, but maybe even the future of mobile marketing.  Whether it does or doesn’t, in the short term, it’s easy to forget that ideas for innovation may come … Read more

Sneak Preview: Rembrandt TV Ad to Break on Desperate Housewives This Sunday

In a rare move, I am actually posting two days in a row about real client projects (I know, it’s shocking).  For those who know me and this blog, I don’t often talk about client work – mainly because our corporate blogging policy prevents it, and much of our work is either confidential or we … Read more

The iPhone Controversy and Apple's Big Brand Challenge

Every news media outlet and just about every blog in the universe is buzzing about Apple’s big iPhone announcement Monday at MacWorld.  It has been a busy few days of announcements with CES, MacWorld and the Detroit Auto Show all happening this week and fighting for the headlines.  As it turns out, the real headline … Read more

CES and Marketing in the Age of Control

Last night Bill Gates shared his vision of the future to kickoff the Consumer Electronics Show – and focus attention during the annual gadget-fest on the role of Microsoft’s Vista in how consumers will be using electronics and technology in the coming year.  Not surprisingly, his focus was on "connected experiences" and how the vision … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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