As Featured In:
Webby
AdAge
HBR
WSJ
When I was in business school, "widgets" were the term that we used to refer to units of a fictional product in case studies. Today, widgets are those smart little applications meant to be used as small utilities in a blog, operating system or web browser. A few months ago, SixApart launched Typepad Widgets to … Read more
One of the more anticipated documentaries coming up for widespread release across the country is the new film "An Inconvenient Truth" – focused on telling the real story of global warming and leveraging the growing popularity of Al Gore’s "resurrection" (as Wired magazine termed it) from the "former next president of the United States" – … Read more
Amplified by the launch today of their new and improved homepage design today, Yahoo has steadily been marketing their Yahoo Tech section to marketers, advertisers and site visitors. Despite being missing from their new left primary navigation – the site has an interesting positioning in the world of tech and consumer electronics information. Many of … Read more
Michael Arrington of TechCrunch (one of the best blogs for info on emerging startups today) points to an intriguing new advertising based site called Moola.com. The site creates a new business model by asking users to view ads prior to playing a faceoff style "AdverTournament" with other users. Each time you win a round, you … Read more
Anyone in the marketing and advertising industry has probably followed the evolution of product placement on TV and in films with interest. With the Tivo phenomenon changing how consumers view (or skip) the 30 second spot, some say the future of television is in product placements. But what about product placement and sponsorship on blogs? … Read more
One of my favourite blogs out there is Randy’s Journal, from the VP of Marketing at Boeing. More than just liking his approach to the aviation industry, I think the tone and voice with which his blog is consistently authored is one of the more genuine and credible executive blogs in the marketplace today. As … Read more
Part of the appeal of the Wikipedia phenomenon has been that in a group edited model, it is more likely that individual biases in writing can be removed through frequent editing. Indeed, for many of the self appointed Wikipedians who guard the content of Wikipedia, their mission in life is to objectivize any entries that … Read more
Taking a look at the current promotions from two of the world’s largest hotel chains is an interesting snapshot of the different philosophical approaches each chain brings to their hotel operations. Hilton launched their Be Hospitable campaign with a call to people around the world to just be nicer to each other. Their campaign site … Read more
What if blogs were really like companies and there was a trading exchange similar to the stock market where you could invest in blogs and buy shares as if they were public companies? There are some mock stock markets that are already exploring this idea, most notably BlogShares. On the site you can bet on … Read more
When I first moved to Australia in 1999 – the way to break into the tech industry was to find a recruiting agency that would "present" me for jobs. Like most other job seekers, I circled ads in the paper and submitted my resume. But unlike many others at the time, I had a personal … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
