01 2006 February
Using Blogs for Personal Marketing
Guy Kawasaki has an interesting post on his blog today about his traffic after 30 days of blogging. Not surprisingly, his blog is hugely popular,...
Read Now31 2006 January
MSN Launches Player Blogs on Road to the World Cup Site
As part of MSN’s new UK-based site leading up to the 2006 Soccer World Cup, they are featuring "player diaries" – which are blogs by...
Read Now19 2006 January
Marketing with Blogs
Blogs are about sharing a real voice. An honest voice. And honest voices have steadily lost their place as marketing and advertising today has become...
Read Now17 2006 January
Intelligent TV and Online Communities
There is a battle going on in the world of television. On one side are the lovers of "intelligent" TV. Shows like Lost, West Wing,...
Read Now03 2006 January
The New US Airways Missed WOM Opportunity
As part of the merger between US Airways and America West airlines announced in November last year (2005), they had an intriguing new decision to...
Read Now27 2005 December
Easing the Responsibility of Blogging
You’re interested in sharing your insights into communications challenges and issues with the world. That’s a great start. But are you really ready to take...
Read Now12 2005 December
Strong Support for the Tagging Revolution
If there is one takeaway from two recent Yahoo acquisitions, it’s certainly that they believe in the social computing phenomenon of tagging. Through buying Flickr,...
Read Now08 2005 December
Marketing the Director's Cut Online
One of the most engaging and talked about ads in recent months was the Sony Bravia ad where they sent 250,000 coloured balls down the...
Read Now05 2005 December
The 100th Post – A Blog Strategy
I was looking at the "99" after the number of blog posts in my Typepad login screen and thinking to myself that I should do...
Read Now15 2005 November
The Word of Blog
Imagine if online media outlets only ran advertising that they agreed with? Of course, this level of censorship would never be tolerated (or legal), however...
Read Now08 2005 November
What if Dilbert Blogged?
I was just thinking earlier this week about a strangely typical experience I was having regarding business dysfunction and how perfect it would be for...
Read Now03 2005 November
The Window of Suckiness
Google has mastered the power of the Beta release. They have equated the term "Beta" with the idea of exclusivity so strongly that to be...
Read Now24 2005 October
NY Times Admires Brand Bloggers & Consumer Evangelists
In a presentation I gave last week, I spoke about the passion that many people feel about their technology choices as a key reason why...
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