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The Word of Blog

I2m_wordofblog Imagine if online media outlets only ran advertising that they agreed with?  Of course, this level of censorship would never be tolerated (or legal), however blogs hold a special distinction when it comes to running advertising.  As a blog owner, you have complete control over what ads you display.  Unfortunately, the most prevalent form of advertising on blogs is Google’s Adwords program, which is automatically served through keyword matches.  BlogAds offers more control, but there are still limitations and many ads served are for commercial products (t-shirts, etc.).  Like many bloggers, I consider my blog a valuable place for me to not only try and share some of my thoughts on the world of marketing – but also as a venue to help to promote services or ideas that I believe in.  What about bloggers who want to spread the word about something they believe in, but don’t necessarily have the right fit to make a blog post about it?

I came across an intriguing eAdvocacy site several weeks ago called the Word of Blog.  The mission of the site is described as:

Word of Blog enables blog owners to spread ideas and influence throughout the blogosphere, promote causes or services that they believe in, recommend products and organizations they like, and create communities of like-minded blog owners, all through blog word of mouth.

The site offers a listing of small banners and HTML code to be pasted onto your blog site to tell users about a particular cause or website.  The Word of Blog team cleverly includes a link below each banner driving users back to their own website, effectively branding every banner as part of their network.  What I love about this idea is that it delivers on the promise of the Internet from the 90s to be the great leveler, allowing smaller companies to finally compete with larger ones.  Now small nonprofits can reach out to bloggers and receive help in driving traffic on topics they both care about.  It’s a great example of how the power of word of mouth marketing and consumer generated media can be amplified by simply making eAdvocacy and marketing messages available for use on blogs hosted by those who believe in those messages.

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About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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