Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Using Blogs for Personal Marketing

Guy Kawasaki has an interesting post on his blog today about his traffic after 30 days of blogging.  Not surprisingly, his blog is hugely popular, with lots of loyal readers … but one really interesting point from this is how positively his blog has impacted sales of his book (propelled it from an Amazon sales rank of between #1,500 and #2,000 to it’s current state between #500 and #750).  After just 30 days.  Now the additionally interesting piece of this, is that by providing links to his books on Amazon, he has found a secondary revenue model for consumers buying the books through those links.  Put that together with the surge in awareness of his ideas and existence (for those who might not have heard of him) – and the conclusion is the using a blog for personal marketing definitely works.  It’s a big reason why many people blog about professional topics. 

So, in honor Guy’s posting style, here are some of my observations on how to effectively use your blog to market yourself:

  1. Share insight, not the obvious.  The really successful blogs are the ones that have a point of view.  Sometimes posts on what just launched or new people blogging are fine … if you have a scoop.  But if you have a deliberate point of view, and original ideas – readers will take notice.  More importantly, they’ll respect you for it.
  2. Link to your influencers.  Part of personal marketing is networking – and networking is all about meeting the right people.  In your industry, there are probably people you admire.  Guy is one of the people I admire.  That’s part of the reason I’m writing this and linking to his blog.  Bloggers pay attention to who links to them.  Sharing your voice and building on your influencer’s ideas is great way to help them realize that you exist.
  3. Optimize your blog and posts for search. Everyone has some kind of percentage statistic for how important search engines are to site traffic.  And search engines love blogs.  As a result, you don’t have to be an SEM whiz to optimize your site.  Just use keywords, add tags, have good categories and good titles for your posts.  You’ll be surprised how many people start to find your site.
  4. Talk about what you know. I love the tagline for Squidoo – everyone is an expert.  It’s true, but what’s even more true is that people want expertise.  They are often seeking it online.  If your blog shares your expertise with the world, you will build your reputation and get great PR.  John’s blog on organizational skills is a great example of this. 
  5. Make your blog part of your signature. Every day you meet people – or send emails.  If you are in an industry like mine, you can send hundreds of emails a week.  These are your single greatest marketing opportunities.  Put your blog on there, and drive people there to learn more about you and your expertise.  You never know how it might pay off.
  6. Post about the moment.  There are times when I have been in the middle of a pitch for a technology client – and so I posted on my blog about what it takes to reach IT managers, for example.  It’s easy because it’s the mindset I am in at that moment – but it’s also a softer sales tool.  If a client that I am pitching does manage to make it to my site, they will find something relevant and helpful.  On some future pitch, that might make the difference between winning and losing.
  7. Have a good archive.  Chances are, the times when you first let someone know about your blog, there will be lots of older content that is relevant, but hidden from the front page.  This is especially true when you have been posting for a long time.  To help your readers find all the smart ideas you have posted in the past, great categories, features like a site calendar and a powerful site search are vital.  Otherwise some of your best ideas could be lost or hidden from the very people you want to read them.

32 thoughts on “Using Blogs for Personal Marketing”

  1. Pingback: OrganizingLA Blog
  2. Pingback: OrganizingLA Blog
  3. Rohit, thank you so much for your wonderful post and for including me. I am really honored. I learned much of what I know from Denise Wakeman– plus a lot of hard work.

    One thing I would really suggest is that you consistently post. Two times a week is a must. I also use the postings to market, or to let others in my “sphere of influence” know that I posted something that may be of value to them. This is especially important when I have an upscale Client or celebrity who obviously doesn’t have the time to subscribe to (or want to for that matter) to my OrganizingLA Blog.

    For instance, if I post some tips on how to get organized for business travel, I may just e-mail special friends, or Clients the link (and not to my entire database.) It keeps our interactions fresh, and they see the quality of my work and level of caring. 6 months of this, and I’ll get a referral or two. I am just being myself– doing what I love to do. Again thanks.

    Reply
  4. I’ve been reading your blog for some time now, and I’m surprised that I haven’t seen this post before. Thank you for putting into words what I’ve been trying to do since June 2006. I started a blog, 25 cents (https://25cents.wordpress.com), to put on my resume to show that I knew something about SEO (not a lot).
    More recently, now that I’ve been in the online media industry since Feb 2006, I’ve decided to create another blog — to house my views on the internet industry in general. Or at least what I know about it. After the success of 25 cents (which I intend to maintain for as long as possible), I’m fairly confident I can build up web.impact as much and far beyond.

    Reply
  5. Hi
    Your blog is quite nice and informative.
    As far as stock market is concerned. Trading in market requires
    both time and Knowledge. Without these two factors its impossible to trade .
    If you get recommendations from some specialist then also you must keep in mind its your money you
    should invest it wisely. Its always advisable to get recommendations from analyst but again before investing you should do your research also.
    Indian stock market is very high already now wait for dips before going long in Nifty or in some script.

    We are bullish on Indian stock market to reach new highs.. Sensex is due to kiss 15000 mark in just one month. So count on us.
    We hope it has given idea that you dont have to short your positions, Just hold them for a while to see real upmovement.

    Best Buy is INFOSYS

    If you have any Query please feel free to contact us.

    Regards n love
    Sharetipsinfo team

    Reply
  6. Hi
    Your blog is quite nice and informative.
    As far as stock market is concerned. Trading in market requires
    both time and Knowledge. Without these two factors its impossible to trade .
    If you get recommendations from some specialist then also you must keep in mind its your money you
    should invest it wisely. Its always advisable to get recommendations from analyst but again before investing you should do your research also.
    Indian stock market is very high already now wait for dips before going long in Nifty or in some script.

    We are bullish on Indian stock market to reach new highs.. Sensex is due to kiss 15000 mark in just one month. So count on us.
    We hope it has given idea that you dont have to short your positions, Just hold them for a while to see real upmovement.

    Best Buy is INFOSYS

    If you have any Query please feel free to contact us.

    Regards n love
    Sharetipsinfo team

    Reply
  7. Hi
    Your blog is quite nice and informative.
    As far as stock market is concerned. Trading in market requires
    both time and Knowledge. Without these two factors its impossible to trade .
    If you get recommendations from some specialist then also you must keep in mind its your money you
    should invest it wisely. Its always advisable to get recommendations from analyst but again before investing you should do your research also.
    Indian stock market is very high already now wait for dips before going long in Nifty or in some script.

    We are bullish on Indian stock market to reach new highs.. Sensex is due to kiss 15000 mark in just one month. So count on us.
    We hope it has given idea that you dont have to short your positions, Just hold them for a while to see real upmovement.
    If you have any Query please feel free to contact us.

    BEST BUY- BUY INFOSYS and keep it for long term its target is 4000 in long term. If you want to know reason contact us.

    Regards n love
    Sharetipsinfo team

    Reply
  8. Hi Friends
    Please try to recall we claimed that Sensex will touch 15000 mark very soon, We believe that we were the first one to make this claim. Now just see we .
    The story doesn’t end here only.
    Now we are making you beware that now trade with due care. As Nifty and Sensex will see correction now.
    We are making this statement but still we request you don’t start shorting right now, and no need for panic at all. We are just making you aware that you need to take precautions.

    Apart from this We would like to highlight few facts also regarding SENSEX journey to 15000 mark.

    BIGGEST GAINERS

    COMPANY % CHANGE
    L&T 61.7
    BHARTI AIRTEL 35.6
    RIL 33.7
    TATA STEEL 26.4
    BHEL 20.4

    RAGING BULLS

    MILESTONES DAYS
    4000-5000 2551
    5000-6000 125
    6000-7000 1965
    7000-8000 80
    8000-9000 81
    9000-10000 70
    10000-11000 43
    11000-12000 30
    12000-13000 193
    13000-14000 37
    14000-51000 213

    Right now best buy are any IT stocks specially TCS and INFOSYS are very hot for buying.

    We hope this information will be quite beneficiary for you and can be used appropriately.

    Regards
    Sharetipsinfo team

    Reply
  9. Using the internet for your personal marketing is very important because nowadays there are millions of people who use it and this way the things you’re offering would become more famous.

    Reply
  10. Working from home is amazing because you are your own boss. This means that if you mess something up, no one is going to scream at you. No one is constantly looking over your shoulder telling you when to take a break or what time to go to lunch. You are able to set your own schedule and take off when you want to. When it comes to taking time off for a vacation it doesn’t matter because you control your time and schedule. You also control how much money you make, depending on the amount of time you’re willing to invest, and how far you want to take your online home based business. https://www.millionairebusinessideas.com

    Reply
  11. Markets are likely to open and trade weak for next several days. But I expect Sensex to hit 18,500 by September – October. Investors can buy Vakrangee Software 237, Reliance Capital 1500, Marg Ltd. 275, Petronet LNG 79 and Parsvanath at 225. BSEIndia

    If you are looking for accurate and best Day Trading Tips India for trading , then you are at the right place. With great team of experienced Trading Gurus, our performance has been the best as Indian Share Tips provider in the country.

    Reply
  12. This blog is nice and informative,it is pleasure to post a comment on this usefull blog

    As we said earlier now a days indian stock market is giving mixed results so one may go for only Intraday Trading and not for the long Positions so that the Profits are not disturbed

    All the Best

    Warm Regards

    KnowYourProfit.com Team

    Reply
  13. Investing in share market made easy with our live tips on all BSE,NSE shares.shareinfoline technical analysts keeps there eyes on this bullish Indian stock market to provide best intraday and long term share market calls daily. Our trading tips covers NSE and BSE.We Provide Recommendations on Indian Shares & Commodities via SMS. We provide recommendations on all NSE BSE Shares with Short Term view based on Technical Analysis. The Website also provides information on Local & International News,Celebrity & Celeb News, Glamour World &
    Entertainment, Gossip Cafe, Believe it Or Not & Much more…..

    Visit http://www.shareinfoline.com

    Reply
  14. Shareinfoline.com is India’s leading and most comprehensive business and financial information website. The site provides quality information and analysis to its viewers.

    We Provide Recommendations on Indian Shares (BSE, NSE & F&O) & Commodities. Our Share Tips are given with a view of 8-10 days and we are able to provide 80% result. Our Calls are given based on cash prices. you can take position in Cash as well as F&O. All Share Tips are given via sms and updations are made on website.

    We invite you to become our member and get benefits from our exclusive Stock Market Tips. You can check our past performance to check our results.

    No Website in India gives complete result of their share tips as “Past Performance” – But we provide complete “Past Performance” of our share calls which you can see in our Past Performance Page.

    Reply
  15. I took a look at your site and recommend it to my visitors. I agree with you on the importance of becoming valuable in many different areas. I believe that it sustains any entrepreneur during challenges that inevitably occur.
    ———————-
    valrossie
    influencer

    Reply
  16. It certainly is true what you said about keeping a good archive. I’ve only started reading this blog after you wrote “personality not included” but naturally missed this 2006 post till I searched for “Personal Marketing”.

    Really shows how much value there is in the posts you have on this blog.

    Reply
  17. Hi Rohit,
    Very nice post 🙂
    I’m interested in the use of social software in business, such as marketing, sales, BPM, CRM. Some of your posts about the use of wikipedia and blog in business are very informative.
    One thing I notice is that you do not provide tags in your posts. Anyway, good arrangement of categories and popular posts can give advantages.

    Reply
  18. This blog is novice and informative,visitors will surely be benefitted,Its our pleasure to post Informative content on this useful blog created by webmaster.

    Now as such we have seen in past few trading sessions that Market has become volatile and also there were also most of the stocks are available in discounts which means that the right time has come when one can invest in this Indian Stock Market with handsome gain in over a period of time along with that one can also opt for
    doing Intrading Trading now
    days as stock specific movement is there.

    Happy Deepwali and Happy Trading as well

    Quieries are welcomed at:

    KnowYourProfit
    +91-9871142419

    Reply
  19. This blog is nice and informative,good to know that the blog created by the webmaster is very helpfull to the visitors

    Now on Saturday i.e 6th Dec’08 RBI has cut Repo rate by 100 BPS to 6.5%, due to this we can see some rebound in the Indian Stock Market,as this is one of the factors which will also decide the movement of Nifty in coming days along with different other factors,our advice for intraday traders is to trade light

    Any Query

    Call us

    +91-9871142419
    +91-9212663485

    KnowYourProfit

    Reply
  20. This blog is nice and informative,good to know that the blog created by the webmaster is very helpfull to the visitors

    Now on Saturday i.e 6th Dec’08 RBI has cut Repo rate by 100 BPS to 6.5%, due to this we can see some rebound in the Indian Stock Market,as this is one of the factors which will also decide the movement of Nifty in coming days along with different other factors,our advice for intraday traders is to trade light

    Any Query

    Call us

    +91-9871142419
    +91-9212663485

    KnowYourProfit

    Reply
  21. This blog is nice and informative,its our pleasure to post a comment on this blog created by the webmaster

    Now as such we had seen in the month of Feb’09 that volitality was very much there considering the various factors deciding the movement of the Indian Stock Market

    Now in the coming Month of March’09 which is also the year’s closing period,also the important Policies would might be declared around the world will be deciding the movement of Indian Stock Market

    Happy Trading a Head

    Queries are welcomed

    09871142419
    09212663485

    Knowyourprofit@gmail.com

    KnowYourProfit

    Reply

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)

Speaking

Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message