Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

The 100th Post – A Blog Strategy

I was looking at the "99" after the number of blog posts in my Typepad login screen and thinking to myself that I should do something significant for this 100th post.  Though I feel a bit like a proud first time parent talking about particularly loud baby burp (ie – I care, but noone else does) – hitting 100 feels significant.  But it’s still only 100 and there’s lots more to come.  Moving into the next hundred and beyond, I spent a part of the weekend thinking of what I’d most like to achieve with the Influential Interactive Marketing blog over the next 6 months …

I.  Improve Usability and Readability:
* Add a sitewide search engine to enable users to find older relevant posts
* Increase standard screen width to use more of the 1024×768 sized screen
* Refine and retitle categories for blog posts

II.  Increase Visibility and Readership:
* Submit blog to relevant new search engines, online directories and wikis
* Use Technorati (or other) tags to improve position for relevant search results
* Consistently ping largest blog search engines whenever site is updated
* Make links to RSS feeds more prominently visible on blog homepage

III.  Enhance Branding + Identity
* Introduce and start using "I2M" abbreviation to brand site with shorter name
* Register relevant URL and map rohitbhargava.com to new URL (keeping both)
* Rewrite current bio to offer more details on personal background and past work 
* Add a real photo instead of cartoon photo (DONE)

IV.  Create Stronger Connections with Industry and Peers
* Don’t just read blogs, comment thoughts and engage in dialogue
* Participate in more online communities, group blogs, wikis, forums and online events
* Offer more trackbacks to peers and refer to other blog posts more frequently
* Revise Blogroll to add/subtract blogs and reflect what I’m currently reading

From those more prolific bloggers out there (or anyone else), any other strategies that have worked to achieve similar goals?

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)

Speaking

Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message