Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Widget Marketing

I2m_typepadwidget When I was in business school, "widgets" were the term that we used to refer to units of a fictional product in case studies.  Today, widgets are those smart little applications meant to be used as small utilities in a blog, operating system or web browser.  A few months ago, SixApart launched Typepad Widgets to let Typepad bloggers add small pieces of functionality to their blog, from standard elements like site stats – to more unique "bling widgets" like Opinmind Quotables, a widget that gives readers a snapshot of an opinion expressed on your blog.  Owners of Macs will be familiar with this concept, as Apple also built the idea of widgets into the OS X operating system.  Their array of "dashboard widgets" is far larger than SixApart because it’s built on an operating system, and most offer very cool things that you can do such as the "cloud.lic.io.us widget" that creates a tag cloud from your de.licio.us tags, or the Sudoku widget that lets you play the hugely popular game on your desktop.  A large reason for the growth of Firefox has been the open architecture that allows users to add extensions (another type of widget) to make their Firefox experience more personal and more useful

I2m_applewidgets_1 With Apple, Firefox and Typepad all using widgets as a way of enhancing user experiences, these growing mini-apps are also representing a great new marketing opportunity that some companies are already starting to take advantage of.  Typepad’s array of widgets are offered by companies that are primarily trying to increase their share of voice in the crowded market of social networking sites.  Offering widgets allows them to gain free exposure on blog sidebars, and drive awareness and trial of their services from the growing ranks of Typepad bloggers.  On Firefox, the most downloaded extensions offer an "uber-geek" status to the developers who create them, and generate viral word of mouth.  Apple’s Dashboard widget do the same, but can become even higher profile – with some past Apple ads even showcasing new and funky widgets in the ad.  Whether it is replacing the 30 day trial that most software marketers use, or finding content nuggets to drive users to visit a new online services site – there are many opportunities these widgets provide.  Now it’s just up to smart marketers to find the right ways to use them.

6 thoughts on “Widget Marketing”

  1. Thanks for the info dude! I’m researching this stuff for work and you’ve provided all the links I need to prepare for my strategy meeting.

    Props yo!

    Reply

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)

Speaking

Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message