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There is a lot of discussion these days about corporate blogging, with some even suggesting that perhaps blogs should replace corporate sites entirely. While I am a big believer in the power of blogging, I don’t think blogs will completely replace corporate sites. The main reason is because there is useful static content that corporate … Read more
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz This is my second year participating in the huge global movement known as Blog Day (set each year for August 31, due largely to the fact that the numbers 31-08 together can spell the word "Blog"). Blog … Read more
The virtual world has been getting a lot of coverage in the real world these days. Second Life is becoming the new poster child for the rising popularity of avatars and virtual personalities that real people are taking on, and every day it seems there is a new development that causes those in marketing and … Read more
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As of Monday, August 21st, 2006 … Social Media Optimization (SMO) is now a term in Wikipedia. From it’s humble beginning as a blog post less than two weeks ago, it has been tough to keep up … Read more
A passage I read several years ago from Steve Martin’s wonderful play, Picasso at the Lapin Agile always stayed with me as a great example of the power of focusing a marketing strategy on influencers: Today it’s easy to see this phenomenon repeated all over the world as the power of social media continues to … Read more
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The latest news about Dell’s exploding laptop saga is not good – there is a front page piece in the NY Times today about their battery recall and the whole scenario is providing fuel for the "I … Read more
I came across an interesting viral campaign for the upcoming movie "Snakes on a Plane" where users can go online and enter names to have a personalized viral message sent to someone spoken by Samuel L. Jackson. I have seen this viral talking idea before, such as with the "7 days left" campaign for The … Read more
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz A quick look at any marketing industry publication over the last few weeks will yield more than a few examples of how authors and publishers are getting smarter about marketing. As more and more outlets compete for … Read more
Add to: | blinklist | del.cio.us | digg | yahoo! These days everyone is talking about blogs going "mainstream" with marketers using them, authors creating them, and even celebrities using blogs to share their thoughts about anything and everything. Yet a quiet revolution that has been slowly taking shape online is the rise of mom … Read more
Apparently, the blog format is not just for those who want to write their own content. In an interesting extension of their AmazonConnect program, Amazon offers the ability for any registered user of the site to create a personalized weblog (plog) that will bring in posts from their favourite authors into a blog format. Sure, … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
