11 2006 June
Vloggers Give Online Content Life
At Vloggercon, the vibe is all about doing new undiscovered things with content. Creating your own content is the holy grail, and anyone here without...
Read Now10 2006 June
Lessons from Vloggercon 2006
This weekend I am here in San Francisco for Vloggercon 2006, a small video blogging conference I have been working with over the past few...
Read Now06 2006 June
The Ogilvy HIV/Aids 25 Blog
As most people who pay attention to global media know, this week is the 25th "anniversary" of the Aids epidemic worldwide. Based on recent reports,...
Read Now04 2006 June
Widget Marketing
When I was in business school, "widgets" were the term that we used to refer to units of a fictional product in case studies. Today,...
Read Now02 2006 June
The Marketing of "An Inconvenient Truth"
One of the more anticipated documentaries coming up for widespread release across the country is the new film "An Inconvenient Truth" – focused on telling...
Read Now16 2006 May
Why Yahoo Tech Looks Like "CNET For Women"
Amplified by the launch today of their new and improved homepage design today, Yahoo has steadily been marketing their Yahoo Tech section to marketers, advertisers...
Read Now15 2006 May
Watch an Ad Online, Win $10 Million Dollars
Michael Arrington of TechCrunch (one of the best blogs for info on emerging startups today) points to an intriguing new advertising based site called Moola.com. ...
Read Now08 2006 May
The Arrival of Product Placement on Blogs
Anyone in the marketing and advertising industry has probably followed the evolution of product placement on TV and in films with interest. With the Tivo...
Read Now28 2006 April
Yet Another Boeing Opportunity
One of my favourite blogs out there is Randy’s Journal, from the VP of Marketing at Boeing. More than just liking his approach to the...
Read Now20 2006 April
Wikipedia No Longer Defines the Wiki
Part of the appeal of the Wikipedia phenomenon has been that in a group edited model, it is more likely that individual biases in writing...
Read Now19 2006 April
Hilton Promotes a Better World, Starwood Promotes Better Style
Taking a look at the current promotions from two of the world’s largest hotel chains is an interesting snapshot of the different philosophical approaches each...
Read Now18 2006 April
Is a Blog a Corporate Asset?
What if blogs were really like companies and there was a trading exchange similar to the stock market where you could invest in blogs and...
Read Now13 2006 April
21st Century Recruiting and Jobseeking
When I first moved to Australia in 1999 – the way to break into the tech industry was to find a recruiting agency that would...
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