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Streakers, Gunmen and The Death of Network News

Here’s a fact: if you get naked and run across the football field at an NFL game, you won’t get on television.  The World Cup and most international soccer leagues have also instituted the same policy.  If a streaker makes it onto the field, the television cameras cut away from the action and the commentators … Read more

2 Recaps of The Millennials Conference

Yesterday I moderated a panel on user generated content at the Millennials Conference put on by my friends at Digital Media Wire, an event that featured many brands, thinkers and even millennials themselves talking about media and marketing to this new generation of young people.  I published two separate summaries of the event, the first … Read more

The Indian Film Festival, Permanence and the Internet

Last night I had the chance to attend the opening of the Indian Film Festival here in LA, which opened with a film called Provoked featuring Aishwarya Rai and Naveen Andrews.  The film tackles the difficult topic of domestic violence and is based on a true story.  After watching the story being told and thinking … Read more

How 7 Basic Human Needs are Driving the New Social Web2.0

I recently read a insightful piece from Ben Hunt about the future of the web2.0 social experience.  It was particularly relevant as I am heading to the Web2.0 Expo here in San Francisco today and will have a chance to see many new technologies later this evening at the "Booth Crawl" event at the opening … Read more

Finding Social Search at SES NY 07

I had the opportunity to participate in a panel discussion yesterday at the Search Engine Strategies show in NY all about Social Media Optimization.  It was interesting to see how the idea has progressed and search pros are implementing tactics and techniques for social media marketing.  Though I didn’t agree with all of the views … Read more

The 25 Basic Styles of Blogging … And When To Use Each One

Many bloggers who have been posting for some time have intuitively figured out that different types of blog posts typically generate certain responses from readers.  It’s not secret that "top ten list posts" are highly popular and that blogging can also help you fulfill your ambitions.  We often classify blogs into genres, such as a … Read more

Making "Fusion" a Greater Part of Your Marketing

Believe it or not, there are many people who don’t know what a mashup is.  If you ask those same people about what "fusion" means, most would probably be able to give you a better answer.  The reason is that fusion is a concept that has been around a lot longer than mashups, and it’s … Read more

Are You Marketing Your Product Backstory?

Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering consumers the chance to get to know more about the farm that grew the banana by visiting www.doleorganic.com.  On Dole Organic, you can see such information as a description of … Read more

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#1 WSJ & USA Today Bestselling Author

Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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