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Masculinity Evolving: What Does It Mean To Be A Man Today?

What do men think it means to be a man today in the era of #metoo? This is a question that has been receiving a lot of attention recently. Data analytics site FiveThirtyEight.com commissioned a study that found plenty of fascinating conclusions, including that more than 75% of men don’t believe there are any advantages today to being a man at work, and they are “fractured” about their role in society. As a recent piece in The Atlantic about the stifling double standard of masculinity noted, boys are rarely offered the same flexibility to explore their feminine sides as girls are encouraged to act in more “boyish” ways: “It’s a societal loss that so many men grow up believing that showing aggression and stifling emotion are the ways to signal manhood.”

As more stories emerge of the rise of gender nonconforming boys and girls (a trend I wrote about in Non-Obvious 2018 and called “Ungendered“), and new truths about men who outspend women on on apparel and footwear and take on the roles of managing the household and child rearing. The expectations for men are shifting today. This evolution of masculinity is the often ignored flip side of the shift toward more female empowerment in our culture and at work, and it’s already on its way to becoming a trend for the coming year.

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About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

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#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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