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2 Recaps of The Millennials Conference

I2m_ogilvyprandypulse Yesterday I moderated a panel on user generated content at the Millennials Conference put on by my friends at Digital Media Wire, an event that featured many brands, thinkers and even millennials themselves talking about media and marketing to this new generation of young people.  I published two separate summaries of the event, the first of which was about the multicultural thread that I noted throughout the event which you can read on the 360 Digital Influence team blog.  I am part of the 360 Digital Influence team and the group blog features lots of great ideas from folks on our team and is a worthwhile read.  The other recap was written for Anastasia and the readers of YPulse, a popular marketing blog all about targeting Millennials (alternately called Generation Y).  If you haven’t seen of visited Ypulse and do any marketing targeting youth today, I highly recommend adding it to your list of blogs you read regularly.  And Anastasia has a new book out called Totally Wired which is also well worth picking up if you want to get inside the wired lives of the milllennial generation.

Links:
A Recap of The Millennials Conference On YPulse
The Multicultural Mindset of Millennials on the 360 Digital Influence Blog

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A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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