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Rohit Bhargava 
Tupperware parties were a thing; once so iconic that they symbolized an entire cultural movement of work-from-home (mostly) female entrepreneurs in a time when opportunities for women to run and own their own businesses were rare. Today the company is in rapid decline and the public shift away from plastic food containers is only one reason for it. A … Read more
An epidemic suggests that something is spreading over a short period of time and is worse right now than it was in the past. By this definition, should loneliness qualify? The common wisdom today is that our devices are simultaneously making us more anxious and lonelier. This article suggests that perhaps the rise of loneliness isn’t … Read more
A happy and healthy coral reef has a sound. The various “snaps, groans, grunts and scratches that form the symphony of a healthy ecosystem” are not just a symbol of a thriving reef. Underwater scientists have begun testing using these sounds in areas with degraded reefs and are finding the sounds attract coral larvae to settle. … Read more
Last weekend The Rock made his return to wrestling and a “new era” for the sport was on display at WWE’s Wrestlemania 40 event. The event itself was largely what fans of the sport probably expected, but the use of augmented reality technology in the broadcast stood out because of how integrated it has become. While other … Read more
There is legislation under consideration in the UK that would have “harmful content filmed inside prisons removed from social media platforms more quickly.” It stems from a disturbing case where a woman saw a video of her son’s killer rapping from prison and mocking the justice system. There are plenty of other videos on the #jailtok hashtag that show … Read more
The Indigenous population of Aruba was first colonized by the Spanish, and then the Dutch – which has given the Caribbean island a diverse history. As archivist Stacy Argondizzo also explains, “they were one disaster away, basically, from losing everything.” Back in 2018, the Internet Archive first began discussions with the country about helping them preserve … Read more
One of the irresistible allures of social media has always been the dopamine hit from people engaging with the things that you post. Getting likes feels good. What if you could create that same feeling without the toxic repercussions that come from just posting to chase this engagement? A new app called Palmsy offers an interesting solution – letting … Read more
There are plenty of futurists who will offer you a list of all the ways the world can go wrong, and things could be worse. Against that backdrop, this timely report from AXA Insurance’s foresight team offers 100 Reasons to Love the Future (PDF Download Link). The beautifully designed report covers everything from growing youth involvement in … Read more
Every few months there are new sustainability stories of the world’s largest brands trying to create less wasteful packaging. Coca-Cola announced a new lighter bottle design this week and a few months ago began a trial shipping label-free bottles of Sprite. These types of initiatives are common in the packaged food industry, but what if other industries could greenlight … Read more
Trader Joe’s doesn’t seem like an evil brand. Their personality-driven backstory offers an irresistible underdog mentality that drives rabid brand fans who celebrate every new product arrival. Unfortunately, a story released this week reveals that many of their ethnic private label products may be blatantly stolen knock-offs of product ideas from small brands who had been negotiating with TJs before … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
