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A passage I read several years ago from Steve Martin’s wonderful play, Picasso at the Lapin Agile always stayed with me as a great example of the power of focusing a marketing strategy on influencers: Today it’s easy to see this phenomenon repeated all over the world as the power of social media continues to … Read more
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz A quick look at any marketing industry publication over the last few weeks will yield more than a few examples of how authors and publishers are getting smarter about marketing. As more and more outlets compete for … Read more
In a promotion for charity announced yesterday and noted on the Cancer Blog, Ritz Camera will partner with Carmen Electra to promote two new printing services, standard square print sizes of 5" and 6", and the ability to also get large prints in 1 hour (previously unavailable). Aside from the interesting partnership with Head for … Read more
Several weeks ago, I had the chance to speak with Jeff Taylor (founder of Monster.com) about Eons.com, his latest venture launching today. The site is targeted to the increasingly influential group of boomers aged 50+ who are now either contemplating retirement or engaged in "active retirement." Aside from the new advertising opportunities the site offers, … Read more
Add to: | blinklist | del.cio.us | digg | yahoo! These days everyone is talking about blogs going "mainstream" with marketers using them, authors creating them, and even celebrities using blogs to share their thoughts about anything and everything. Yet a quiet revolution that has been slowly taking shape online is the rise of mom … Read more
Working in advertising today, at least partially, is about nostalgia. Dreams of making a career in creative ads that the world would be talking about are still around on Madison Avenue, though becoming more of a fantasy in a world that has found and embraced Tivo. Yet the most powerful image of the golden age … Read more
On July 12, 2005, Kyle MacDonald started his One Red Paperclip trading blog with the dream of ultimately trading one red paperclip for a house. Just a few weeks ago (one year and 14 trades later) he met his goal with an offer for a new house on 503 Main Street from the Town of … Read more
Everyone is an expert in something, as the powerful old tagline from Seth Godin’s Squidoo initially promised when the site launched. Squidoo is one of a number of sites that are tapping into these distributed pockets of expertise in an effort to help individuals benefit from the skills and knowledge of one another to find … Read more
As more and more content gets posted online by organizations and individuals, the barriers to finding the content that truly matters are getting higher. Search algorithms are valuable for helping to sort through this information, but unfortunately the automated approach can only go so far and falls short when it comes to less well recognized … Read more
Thanks to all for their patience while I pulled together this week’s Carnival of Marketing over the holiday weekend (in the US). The posts from this week range from new great content online, such as TEDTalks, to new ideas like the Earthboards or marketing in SecondLife, to highlighting several posts from newer blogs out there … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
