05 2006 April
A New Way of Sharing Patient Opinions Online
The phenomenon of Internet users sharing their opinions about products and services online is well into the mainstream now, with large etailers like Amazon.com encouraging...
Read Now03 2006 April
Butterfinger Launches FollowtheFinger.com
Walking through the streets of Old City in Philadelphia this weekend, there were people standing in line to get into clubs telling each other to...
Read Now29 2006 March
Support the Cancer Mosaic
Lance Armstrong is a phenomenon, from his heroic story of conquering cancer to the yellow LIVESTRONG wristbands that launched one of the strongest social marketing...
Read Now27 2006 March
Wirefly.com Masters the Art of Rebate Phishing
Rebate Phishing: The practice of luring customers online to make a purchase with the promise of receiving a nonexistent rebate check in return. Recently unleashed...
Read Now24 2006 March
5 Ways Marketing Can Save the US Airline Industry
There are few other industries that have suffered as much across the board as airlines in America. From bankruptcy to solvency to operational issues –...
Read Now20 2006 March
Do you give good Google?
An article this week in BusinessWeek magazine posed this question in relation to the growing influence that Google is having over interpersonal relationships and hiring. ...
Read Now14 2006 March
Take the Multilingual Challenge: Globalize Your Blog
One of the things I have noted over the past year of blogging is that this blog receives a significant amount of traffic from locations...
Read Now13 2006 March
The Greatest Viral Marketing Tool Ever
Google, by virtue of the sheer volume of their daily visitors has built into their site what might be the greatest viral marketing tool ever...
Read Now10 2006 March
Spun and Peerflix – Online DVD Trading Then & Now
One of my favourite holdover sites from the dot-com era that is still around today is Spun.com. I have always loved the idea of creating...
Read Now07 2006 March
New Blogfeeds Launched: Public Relations, Advertising, Pharmaceutical, Ogilvy
Following up on the very successful launch of this initiative a few months ago, we have been updating our 10 current feeds on an ongoing...
Read Now06 2006 March
GMC's New Viral Campaign Fails to Deliver
In times square this weekend, I spotted a long billboard with mathematical equations and schematic drawings along with the cryptic URL – www.beyondthedrawingboard.com. Unfortunately, a...
Read Now27 2006 February
Nike Survives Ill-fated JoinBode.com Effort
Using celebrity spokespeople can be a tricky thing – especially when it comes to athletes and sports sponsorships. Nike and Visa both learned this with...
Read Now21 2006 February
The Evolution of Marketing
Several weeks ago, a few of my colleagues gave a presentation to our entire office about the field of word of mouth marketing, learnings from...
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