21 2005 October
Starwood Launches a Katrina Online Relief Auction
I recently came across a great travel/advocacy campaign sponsored by Starwood Hotels and Resorts Worldwide (up from October 20-27). Taking the idea of donating your...
Read Now17 2005 October
FutureMe.org
It’s late and I’m doing some last run throughs for a client presentation tomorrow morning and can’t keep my mind from wandering a bit. I...
Read Now16 2005 September
The New Game of TV Marketing
A rising trend with the coming fall lineup for US TV networks is the desire and necessity to make shows more interactive. Though the leap...
Read Now08 2005 September
Word of Mouth Marketing is not just Buzz
Whenever I describe the power of word of mouth marketing for clients, I’m careful to avoid putting the term "buzz" in the same sentence. While...
Read Now01 2005 September
BlogDay2005
Yesterday was Blog Day 2005, a day when blogger Nir Ofir suggested everyone post a recommendation of 5 new Blogs (preferably, Blogs different from their...
Read Now31 2005 August
Scariest Viral Marketing Campaign Ever
Movie marketing is always fun to watch, because in the midst of all the formulaic voice-overs in the same baritone predicting a hero or heroine...
Read Now30 2005 August
360 Degree Digital Influence
Though I consider myself a marketing-guy at heart … the past few years of my career have been spent working first in advertising agencies, and...
Read Now17 2005 August
Yahoo Taps Celebrities to Blog about Cancer
In a fascinating combination of blog culture and pop/celebrity culture (something Yahoo is getting better and better at – probably thanks to Terry Semel) –...
Read Now27 2005 July
Announcing a Blog Social Network Experiment
Connecting with an influential group of individuals is a necessary component of every viral marketing campaign. In any social network, there are the groups of...
Read Now16 2005 June
One Launches the Biggest eAdvocacy Campaign Ever
For all of us who have struggled to pitch and get a client free PSA placements for their banners (good cause in hand) – here...
Read Now16 2005 June
Online Moms and Travel Booking Online
On my way to a meeting in New York yesterday for a client in the travel industry, I started to consider the convergence of research...
Read Now10 2005 June
Do you Gmail? Why Hotmail is failing …
I have a Gmail address. In fact, most people in the web industry that I know are now using Gmail for their defacto personal email...
Read Now02 2005 June
John Cleese Connects with IT Managers in Viral Online Film
I just got my LiveVault poster today from the Institute for Backup Trauma. It’s a site I visited about 4 weeks ago promoting the data...
Read Now