Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

The New Game of TV Marketing

A rising trend with the coming fall lineup for US TV networks is the desire and necessity to make shows more interactive.  Though the leap of making all show content available online seems a stretch for most shows (FOX’s Reunion being a notable exception), legions of shows are using non-traditional ways to deepen their relationships with show viewers this season.  The Simpsons publishes podcasts with episode summaries through iTunes.  Entire season DVDs are out within 12 months of airing.  Lost is working with Entertainment Weekly on an integrated campaign to deliver cards informing about backstories for characters.  All the while, supplanting more traditional online banner advertising, on-air promos and episode trailers and show-related websites.  But unlike the past, TV show marketers is no longer focusing on a one way message.

For many years now, there have been message boards for show fans — but now TV shows are starting to encourage and capitalize on them.  Last year several cast members of Lost were active contributers to fan message boards.   MediaPost reports today that a growing number of shows are choosing the BlogAds network to connect with potential show watchers and influencers.  And it helps that marketers are not *exclusively* promoting the same old shows either.  Content is getting better (due in no small part to the shrinking popularity of reality TV).  Movie stars are "defecting" to TV including Geena Davis, Chris O’Donnell, Kiefer Sutherland, Melanie Griffith, Dennis Hopper, Benjamin Bratt, Freddie Prinze, Jr. just to name a few. 

The bottom line is, even as experts predict it’s Tivo-assisted demise, some TV marketers seems to be getting smarter about what it takes to engage an audience.  Fantasy Football helped the NFL to deepen it’s connection to fans in a powerful way.  The use of new marketing ideas during the leadup to the new TV season echoes of achieving the same goal.   TV can be a popular driver of consumer generated media – and the more shows that recognize and tap into this – the more chance TV has of surviving greatly exaggerated reports of it’s death.

1 thought on “The New Game of TV Marketing”

  1. Pingback: New Persuasion

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)

Speaking

Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message