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Rohit Bhargava: Social Media Today Podcast Just Launched!

Last week I was invited to do a podcast interview as part of the Social Media Today Weekly Podcast series being put together by Maggie Fox.  I am part of a group called the Social Media Collective which is a group of bloggers that write often about social media and it’s impact on business and … Read more

Trendspot: Using Social Media to Tell the Inside Story of a Book

Getting the "inside story" is an appealing thing.  Whether you are talking about business, or entertainment, or even gossip about people’s daily lives, knowing the inside story means you are part of an elite club.  Inside stories are engaging, and they pass quickly from person to person (often, regardless of whether they are meant to … Read more

Westin Offers Widgets For Renewal In New Website to Launch Tuesday

Starwood is continuing their emerging focus on creating iconic lifestyle brands out of the multiple hotel chains they own with a new website called "Find Renewal" that will officially launch and be announced this Tuesday.  Marc Schiller, CEO of Electric Artists and fellow blogger pointed me to the new site, one of several efforts for … Read more

Flat Whites in DC: Why Thinking Outside Your Region Matters

There is a restaurant in the Washington DC area called Cassatts which is the only location in all of DC where you can get a flat white.  For most people that might not mean much, but for anyone who has lived in Australia or New Zealand, the thought of starting a morning without your flat … Read more

4 Trends That Signal the Future of Online Retail

In the industry I work in, it’s easy to get overly passionate about all of the new sites emerging every day that fit into this Web2.0 classification the industry has created.  The majority of these sites are willing to trade short term revenue for the prospect of building up a user base.  New users have … Read more

A Few Non-boring Ways to Use Twitter For Marketing

Since around the time of SxSW and perhaps earlier, the buzz on Twitter has gone through the roof.  Collecting groups of text messages and emails from people cataloguing "what they are doing now" might seem like a colossal waste of time, but it has found a devoted following from bloggers and those actively engaged in … Read more

The Indian Film Festival, Permanence and the Internet

Last night I had the chance to attend the opening of the Indian Film Festival here in LA, which opened with a film called Provoked featuring Aishwarya Rai and Naveen Andrews.  The film tackles the difficult topic of domestic violence and is based on a true story.  After watching the story being told and thinking … Read more

Making "Fusion" a Greater Part of Your Marketing

Believe it or not, there are many people who don’t know what a mashup is.  If you ask those same people about what "fusion" means, most would probably be able to give you a better answer.  The reason is that fusion is a concept that has been around a lot longer than mashups, and it’s … Read more

Are You Marketing Your Product Backstory?

Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering consumers the chance to get to know more about the farm that grew the banana by visiting www.doleorganic.com.  On Dole Organic, you can see such information as a description of … Read more

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#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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