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In a world of personal media where the technical constraints of publishing content are becoming nearly nonexistent – some have recently discussed the rising problem of information overload. Seth Godin suggests that we may all be adding to the clutter, and though self-filtering, or relying on content creators to tag their content is ideal – … Read more
Tagging is in right now. From a network for teens to Yahoo’s purchase of del.icio.us and Flickr … everyone in the industry is betting big on tagging. And why shouldn’t they? Search is no longer the only way to find information online. Jakob Nielson (the controversial usability guru) even categorized search engines as leeches. That … Read more
An article this week in BusinessWeek magazine posed this question in relation to the growing influence that Google is having over interpersonal relationships and hiring. Prospective employers, blind dates, girlfriend’s parents and business colleagues are just a few of the groups that might be Googling your name. And if they did, what would they find? … Read more
This week, I added a piece on the homepage of the Ogilvy Blogfeeds with tips on pitching bloggers. This has been a topic on many PR and marketing blogs recently – generating almost as much discussion as the now tired declaration of the death of the press release . The intention of these tips is to … Read more
One of the things I have noted over the past year of blogging is that this blog receives a significant amount of traffic from locations outside of the US. Intended or not, this blog has a global audience. But like most of my fellow bloggers based in a single country, I don’t do much to … Read more
Google, by virtue of the sheer volume of their daily visitors has built into their site what might be the greatest viral marketing tool ever … their corporate logo. And on occasions outside of the standard American holidays, they often use the logo to promote their cause, product, holiday or scientific endeavour of the day. … Read more
Like most other parents of a one and a half year old, my house is filled with books. Picture books, soft books, waterproof books, popup books, touch and feel books, or Dr. Seuss books. You name the type of kids book, and we probably have one lying around somewhere. But even in this home library … Read more
Following up on the very successful launch of this initiative a few months ago, we have been updating our 10 current feeds on an ongoing basis. This week, we also just launched four new blogfeeds – you can check them out at the following addresses: Public Relations: https://blogfeeds.ogilvypr.com/publicrelations Advertising: https://blogfeeds.ogilvypr.com/advertising Pharmaceutical: https://blogfeeds.ogilvypr.com/pharmaceutical Ogilvy Bloggers: https://blogfeeds.ogilvypr.com/ogilvy … Read more
During the Search Engine Strategies conference, I attended a panel focused on SEM in relation to online communities – with a particular focus on deli.cio.us and Wikipedia. Members of the panel shared several great ideas about how to market in a community environment, without alienating members of the community or being perceived negatively as a … Read more
I’m at the Search Engine Strategies Conference in New York and will be participating in a panel discussion tomorrow about agencies and search. The topic raises an interesting discussion about where search engine marketing should fit. Is it a PR activity? An advertising program? These are the questions that not only agencies are struggling with, … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
