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Bloggers don’t get backwards readership. This is an unfortunate result of posting in the journal-style format that most blogs have. The recency of any entry spirals downward from the moment it is posted, with the shelf life of an average blog post is not much more than a few days. This week is my one … Read more
After much fanfare over the last few weeks, The Da Vinci Code opens in theaters across the US today. Though some early reviews from the Cannes Film Festival premier have been less than perfect, there is no denying that the marketing machine behind the film has generated buzzworthy firsts, from partnering with Google to open … Read more
Michael Arrington of TechCrunch (one of the best blogs for info on emerging startups today) points to an intriguing new advertising based site called Moola.com. The site creates a new business model by asking users to view ads prior to playing a faceoff style "AdverTournament" with other users. Each time you win a round, you … Read more
Since websites have become primary information sources about companies and products in the late 90s, integrated marketing teams have been using web analytics to mine data about users and translate this into trend information and ammunition for testing the usability of websites. One metric in particular that almost all marketing teams pay attention to are … Read more
Most of us have awful password etiquette, using the same easy-to-remember password across multiple sites, and only really choosing secure passwords when there is a specific system in place preventing us from using a simpler one. Financial institutions have gotten better at preventing fraud and password hacking, in part because consumers are also realizing that … Read more
Anyone in the marketing and advertising industry has probably followed the evolution of product placement on TV and in films with interest. With the Tivo phenomenon changing how consumers view (or skip) the 30 second spot, some say the future of television is in product placements. But what about product placement and sponsorship on blogs? … Read more
Recently, I had the chance to stay at the W Hotel in Times Square – and they had an interesting new text messaging service designed to inform guests about anything from a fax coming in, to confirmation of a dinner reservation. Just text "W Insider" to a special number to get set up. It got … Read more
Any author (or blogger) will tell you that titles matter. The name is frequently what draws people in to read a post, or buy a book. In a world of competing diversions, these titles are more important than ever. Why the Irish Saved Civilization was a very average book released with a perfectly crafted title … Read more
One of the surest ways to confirm your uber-geek status is to be able to solve riddles, puzzles, and other mental challenges. Google first made it’s mark in this world with their innovative recruiting billboards in the valley designed to drive techno-geeks to a secret URL to test their intellect in order to get a … Read more
When I first moved to Australia in 1999 – the way to break into the tech industry was to find a recruiting agency that would "present" me for jobs. Like most other job seekers, I circled ads in the paper and submitted my resume. But unlike many others at the time, I had a personal … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
