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French Maid TV and New Uses for Video Blogging

There aren’t many guys out there that can resist checking out a site as titillatingly titled as French Maid TV.  The only problem is, you better watch out for someone looking over your shoulder.  Especially if you are at work like I am right now.  Of course, my story is that I’m just checking out … Read more

Semapedia Shows the Promise of Mobile Marketing

In this month’s issue, Wired magazine asked several visionary thinkers to assign a new word to the future of the Internet.  Paul McFedries, author of Word Spy, mentioned the term: Infosphere … an apt term for the current state and future potential of the web.  The growth of information resources online has been symbolized by … Read more

Intelligent TV and Online Communities

There is a battle going on in the world of television.  On one side are the lovers of "intelligent" TV.  Shows like Lost, West Wing, 24, and others that require a level of concentration and intelligent involvement in the story lines.  On the other side, is "Darnell" TV – reality shows (often created by Mike … Read more

Using Advertising for Micropayments

One of the biggest hurdles that online publishers have faced in trying to make money from content has been the lack of a single standard for micropayments.  While services like Paypal have made strides in popularizing a form of digital cash, micropayments of less than 1 cent still remain impossible online.  As a result, sites … Read more

IMvertising in an Interruption Culture

We have been living in an interruption culture.  Many authors, including Seth Godin, have rightly pointed out the pitfalls of interruption marketing in this environment.  Grabbing the consumers attention with interruption and hoping for engagement is a dying model.  Consumer respond to messages that are relevant, and are presented at a relevant time.  Timing is … Read more

Marketing to Mindsets

I had a chance to spend some time on the beta version of Yahoo Mindset, an intent driven search tool offering an interesting new model for search based on a user’s intent (or mindset) at the time of searching.  The engine poses two opposing ends of the spectrum: researching and shopping.  While one is a … Read more

What if Dilbert Blogged?

I was just thinking earlier this week about a strangely typical experience I was having regarding business dysfunction and how perfect it would be for Dilbert.  Aside from viewing daily interactions as opportunities for blog posts, I see them as fodder for a Dilbert comic strip.  But wouldn’t it be great if Dilbert (or Scott … Read more

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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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