Ideas - Rohit Bhargava

New Blogfeeds Launched: Public Relations, Advertising, Pharmaceutical, Ogilvy

March 7, 2006 by Rohit

Following up on the very successful launch of this initiative a few months ago, we have been updating our 10 current feeds on an ongoing basis. This week, we also just launched four new blogfeeds – you can check them out at the following addresses: Public Relations: https://blogfeeds.ogilvypr.com/publicrelations Advertising: https://blogfeeds.ogilvypr.com/advertising Pharmaceutical: https://blogfeeds.ogilvypr.com/pharmaceutical Ogilvy Bloggers: https://blogfeeds.ogilvypr.com/ogilvy … Read more

Using Wikipedia for Marketing

March 3, 2006 by Rohit

During the Search Engine Strategies conference, I attended a panel focused on SEM in relation to online communities – with a particular focus on deli.cio.us and Wikipedia. Members of the panel shared several great ideas about how to market in a community environment, without alienating members of the community or being perceived negatively as a … Read more

7 Rules for Agencies Getting into Search

February 28, 2006 by Rohit

I’m at the Search Engine Strategies Conference in New York and will be participating in a panel discussion tomorrow about agencies and search. The topic raises an interesting discussion about where search engine marketing should fit. Is it a PR activity? An advertising program? These are the questions that not only agencies are struggling with, … Read more

NBC Adds Olympic Medal Count to Paid Search Results

February 24, 2006 by Rohit

As most good content publishers know, there are moments where a highly relevant "nugget" of content from your site will be the piece that generates the largest number of searches and a surge in site traffic. For content publishers offering Winter Olympic coverage, that nugget is definitely the Olympic Medal Count. To reach all the … Read more

bloggoggle: Directory of Blogging Professionals

February 23, 2006 by Rohit

I came across the beta for this site today, an interesting effort to merge the best qualities from a site like Squidoo (letting individuals share their expertise) and LinkedIn (letting individuals network with one another). The interesting angle on this site is that it focuses very narrowly on the niche of professionals who have their … Read more

Insights on Targeting Consumers Over 50

February 16, 2006 by Rohit

I was in Boston yesterday judging the NEDMA awards, I had the chance to see a reprise of Kurt Medina’s intriguing presentation on the 77 truths of marketing to the 50+ "mature market" consumer that he first gave during the DMA conference several months ago. The talk was full of useful data and insights, but … Read more

BuzzAgent Launches 90 Day Blog Experiment

February 13, 2006 by Rohit

Leading by example, Buzz Agent is demonstrating it’s position as a leader and pioneer in Word of Mouth Marketing with their new blog about the inner workings of the "central hive." The Butman Experiment, as they call it, will be a blog written over the course of 90 days by John Butman (Dave Balter’s co-author … Read more

French Maid TV and New Uses for Video Blogging

February 10, 2006 by Rohit

There aren’t many guys out there that can resist checking out a site as titillatingly titled as French Maid TV. The only problem is, you better watch out for someone looking over your shoulder. Especially if you are at work like I am right now. Of course, my story is that I’m just checking out … Read more

Semapedia Shows the Promise of Mobile Marketing

February 7, 2006 by Rohit

In this month’s issue, Wired magazine asked several visionary thinkers to assign a new word to the future of the Internet. Paul McFedries, author of Word Spy, mentioned the term: Infosphere … an apt term for the current state and future potential of the web. The growth of information resources online has been symbolized by … Read more