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One of the frustrating things about writing a book is that the "metrics" you get back from the publishing industry are less than complete. As an internet marketer, I’m used to getting a certain level of detail with reporting and when you write and publish a book you need to quickly get used to the … Read more
How much of the email in your inbox fits into the category of a person or company notifying you about something? If you are anything like me, it’s a lot. Amazon letting you know your product has shipped, or Google send you an alert telling you about a brand or URL mention, or someone confirming … Read more
There is a magic power that a growing number of people are starting to have. It’s happening all around us with social media and yet most of the time it is going without notice. I can now communicate with someone without communicating with them. I can tell them something without talking to them. And I … Read more
Earlier today I wrote about standing out at an event and creating smart event marketing strategy. Tonight I’ll be at the Mashmeet San Francisco event as a sponsor for my book and trying to create some buzz at the event. As I saw it, here were my key challenges: How do I get people to … Read more
For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the Summer Olympic Games in Beijing (on 08/08/08) and media attention is already starting to turn towards these Games in a more frenzied way. For several months now, I have been … Read more
How many sites are you currently registered for? Unless you are particularly organized with all your sites, usernames and passwords in one place – chances are there are probably too many to count. Among those dozens or hundreds of sites, there are a select few that you access everyday and the rest fall into your … Read more
A few weeks ago the Philadelphia Inquirer and a few other local papers in the Philly area launched a very interesting mock advertising campaign for a new airline called "Derrie-Air" which was proposing the revolutionary new business model of charging air passengers based on the combined weight of their luggage and themselves. The site describes … Read more
If you have ever thought about declaring "email bankruptcy" just to get rid of all those old messages in your inbox – you may want to check out these two videos. The first is an often passed around presentation from Merlin Mann’s Google TechTalk last year about "Inbox Zero" which is a philosophy for clearing … Read more
Since I launched my new book PNI, I have been getting emails, Facebook messages, Twitter updates and live feedback at events about what people liked and didn’t like about the book. These comments are a wealth of insight, but no one aside from me is getting the benefit of seeing them. Amazon reviews are the … Read more
There’s a pretty simple idea that could transform the landscape of targeted online communications, but no one is doing it … yet. If you have ever done any online marketing that has been targeted by geography, you know that there are pretty much only two ways to do it currently online: 1. Based on IP … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
