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Small Business Saturday: Amex's Smartest Marketing Effort Yet

This morning as most Americans will wake up after the busiest "Black Friday" shopping day of the year, a weekend of buying and saving is likely to continue as people start to catch up on buying things they need and things they don't. This year, however, Black Friday will be followed by the newly named … Read more

The Five Branches Of Government 2.0

Earlier this week I had the privilege of moderating at panel at the Ogilvy offices in Washington DC all about defining and exploring Government 2.0 (watch the livestream archive online). The panelists featured several visionary minds and leading thinkings in the world of Government 2.0, including: - Alex Howard, O’Reilly Media - Gwynne Kostin, U.S. General Services … Read more

Discovery Channel Uses Social Networking To Freak You Out

I have never been a big fan of horror movies. Getting scared on purpose was never something that I quite understood. One of the scariest movies I ever saw, though, was a film back in 1995 called Outbreak with Dustin Hoffman which showed the response that the world would likely have to a global pandemic … Read more

Untangling Your Brand: 4 Marketing Lessons From Lost

Last night was the season finale of the TV show Lost – and just in case you haven’t watched it and have it sitting on DVR waiting for you, don’t worry … there are no spoilers in this post. Actually, though I’m an enthusiast of the show, the reason for this post isn’t to gush … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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