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Given the recent increased usage of AI tools and the story of the ouster of Harvard President Claudine Gay for plagiarism, it seems we hear about it everywhere. In an op-ed piece all about the word, John McWhorter suggests that perhaps we need a second word to describe instances where ideas aren’t truly stolen: “The term … Read more
The past few months have seen an explosion in people experimenting with Chat GPT to write everything from college essays to resignation letters. The tool has become indispensable for some, helping with search queries, research and answering just about any question. Yet for the many use cases out there, one that seems to be getting surprising … Read more
Introducing Glüxkind Rosa: The Future of Parenting. Rosa is not just a stroller; it’s a revolutionary AI-powered companion designed to make parenting effortless and enjoyable. Rosa is essentially a “Fractional Nanny.” Its lightweight design, premium materials, and affordability make it an essential tool for enhancing family adventures. Experience the next generation of parenting with Glüxkind … Read more
Coming back to work last week, my inbox was filled with pitches about products, technologies, and innovations that are launching at CES this week. I was honored to be invited as an Innovation Award Judge this year and I’m here covering the show and working on my usual recap of the most non-obvious stories I find. Already some of … Read more
Drew Ortiz and Sora Tanaka have two things in common. The first is that they are prolific fun-loving sports writers for the online version of Sports Illustrated magazine. Tanaka’s bio features a fit young Asian woman who “loves to try different foods” while Ortiz enjoys spending weekends “back on his parents’ farm.” The second is that … Read more
This week, German camera maker Leica introduced their new M11-P professional camera, which includes new digital watermarking technology that allows the camera to digitally verify that an image has not been manipulated and even track its future use. The tech is built using standards set by the Content Authenticity Initiative (CAI), an initiative built by Adobe as … Read more
Listening to someone crunchily eating Doritos is probably high on many lists of annoying behavior but imagine how much worse it must be to listen to the crunching in a headset while playing against a Dorito-eating opponent in a video game. In a beautiful example of knowing their audience, Doritos commissioned an AI company to quantify … Read more
The opposite of multiculturalism is monoculturalism – a society in which there is only one acceptable religion, mindset or system of behavior. Academic researchers around the world have warned against the dangers of monoculturalism for years, from the “thick” national identity of Bulgarians to political shifts in Malaysia. In the world of agriculture, monoculture (also … Read more
A few months ago, I was planning a trip to Croatia and approached a few online travel agents offering a customized holiday itinerary. I took the bait and filled in a few online forms, which triggered a handful of immediate emails letting me know a “travel professional” was working on my itinerary. An hour later, … Read more
Netflix’s latest reality show Deep Fake Love is portraying a dark potential future. The concept is simple and diabolical: a bunch of couples go on a reality show where they are separated and told to live in villas surrounded by hot single people. Then, every week they have to watch videos of their partners seeming to hook up with others. … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
