The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Leica Pioneers the Anti-AI Camera That Fights Deepfakes by Certifying Every Picture

This week, German camera maker Leica introduced their new M11-P professional camera, which includes new digital watermarking technology that allows the camera to digitally verify that an image has not been manipulated and even track its future use. The tech is built using standards set by the Content Authenticity Initiative (CAI), an initiative built by Adobe as an open-source method for certifying content authenticity. 

It is an interesting idea to certify content as authentic directly from the source where it was taken instead of trying to verify this on the content after it’s already shared online. With a price tag of over $9000, the M11-P is clearly meant for professional photographers, but it does signal an interesting future where the content we create might be validated in real time and certified as real. In the fight to certify media, the features of this new camera might be a solution we see more of in the future. 

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Contact ROHIT

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

Contact

About You

What Are You Contacting Us About*:

Your Message