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The bored husband at a shopping mall is one of the most common stereotypes of suburbia and now a Chinese gaming company has a solution that is rapidly going viral. The so-called “husband pod” features seat massages, retro video games and virtual reality experiences. While there are no plans to expand this outside of China … Read more
What if elevators went sideways? They might soon thanks to a new system invented and being tested by German elevator producer ThyssenKrupp which aims to get rid of cables altogether and build elevators more like magnetic levitation trains, which are common in Japan and China. The idea would allow people in a tall tower to … Read more
A new survey shows that jobs outside of Wall Street are increasingly being preferred by MBA graduates as just 19% of respondents selected Wall Street as their top employment choice – a drop of 7 percent from last year and the lowest level in the 8 year history of the survey. While the survey only … Read more
The new PSFK Future of Health report is out and a central theme is that data is driving personalization of diagnosis, treatment and overall clinical intelligence. The idea of “cloud diagnosis” for example illustrates the power of tapping a vast reserve of knowledge to properly diagnose patients. Another is the ability to offer preemptive education … Read more
AI voice-assistants have long had difficulty understanding foreign accents, but now Amazon may be taking steps to address this frequent issue. In Australia, the brand is hiring “a linguist with Australian background” to join their team. The same may be happening in other places around the world as these linguists can listen to the language … Read more
Is it ever ok to take a break from your outrage and the 24-hour news cycle? We all should hope so. Yet taking this kind of break is leading to a widespread side effect: guilt. That time you spend watching The Bachelor or staying home from the latest angry protest march is time where you’re … Read more
Storytelling can shape consumer perception, but it may also have an underappreciated downside. When journalist Amy Wu was invited by Iowa Select Farms to tour their pork production operations, she noted that taking a consumer into a farm to show “food transparency” is a good idea in principle, but it doesn’t change the fact that … Read more
Back when I worked in the agency world, I remember the angst every time an unreasonable demand came in from a client without a “proper” brief. Rather than try to change this sad reality of last minute requests (or complain about it behind the client’s back), “The Backscratchers” agency have created a model that embraces … Read more
As investing in robotics takes off, this story about what VCs and investors look for has a valuable insight as shared by investor Josh Wolfe of Lux Capital: “what I recommend in two words is: make magic … when we feel that we’ve seen something that nobody else has seen, that we’ve seen something that … Read more
After two years of studying 180 teams with the intent of finding why some achieve game changing success while others fail, Google recently shared some of their findings. The key, it turns out, comes down to five qualities: Dependability, Structure and Clarity, Meaning, Impact, and Psychological Safety. The last point is perhaps the most interesting, … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
