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Widget Marketing

When I was in business school, "widgets" were the term that we used to refer to units of a fictional product in case studies.  Today, widgets are those smart little applications meant to be used as small utilities in a blog, operating system or web browser.  A few months ago, SixApart launched Typepad Widgets to … Read more

The Marketing of "An Inconvenient Truth"

One of the more anticipated documentaries coming up for widespread release across the country is the new film "An Inconvenient Truth" – focused on telling the real story of global warming and leveraging the growing popularity of Al Gore’s "resurrection" (as Wired magazine termed it) from the "former next president of the United States" – … Read more

Inside The Da Vinci Code Marketing Strategy

After much fanfare over the last few weeks, The Da Vinci Code opens in theaters across the US today.  Though some early reviews from the Cannes Film Festival premier have been less than perfect, there is no denying that the marketing machine behind the film has generated buzzworthy firsts, from partnering with Google to open … Read more

Watch an Ad Online, Win $10 Million Dollars

Michael Arrington of TechCrunch (one of the best blogs for info on emerging startups today) points to an intriguing new advertising based site called Moola.com.  The site creates a new business model by asking users to view ads prior to playing a faceoff style "AdverTournament" with other users.  Each time you win a round, you … Read more

Getting Global Insight on Trends from Search

Since websites have become primary information sources about companies and products in the late 90s, integrated marketing teams have been using web analytics to mine data about users and translate this into trend information and ammunition for testing the usability of websites.  One metric in particular that almost all marketing teams pay attention to are … Read more

The Arrival of Product Placement on Blogs

Anyone in the marketing and advertising industry has probably followed the evolution of product placement on TV and in films with interest.  With the Tivo phenomenon changing how consumers view (or skip) the 30 second spot, some say the future of television is in product placements.  But what about product placement and sponsorship on blogs?  … Read more

Wikipedia No Longer Defines the Wiki

Part of the appeal of the Wikipedia phenomenon has been that in a group edited model, it is more likely that individual biases in writing can be removed through frequent editing.  Indeed, for many of the self appointed Wikipedians who guard the content of Wikipedia, their mission in life is to objectivize any entries that … Read more

Hilton Promotes a Better World, Starwood Promotes Better Style

Taking a look at the current promotions from two of the world’s largest hotel chains is an interesting snapshot of the different philosophical approaches each chain brings to their hotel operations.  Hilton launched their Be Hospitable campaign with a call to people around the world to just be nicer to each other.  Their campaign site … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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