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Digg.com is a great resource for client research. For all of our tech clients, it’s a useful site to keep track of the most popular news stories in the tech industry. The site’s model of allowing users to vote for their favourite articles or blog posts and allowing the votes to dictate which appear more … Read more
Earlier this week I had the chance to participate in BuzzAgent’s first "MBA" program designed as an education course for Agency folks on how to work with BuzzAgent. This is another step in BuzzAgent’s evolution from a model that competes with agencies to one that embraces them. Agencies handle the creative and strategy, BuzzAgent works … Read more
Wikimapia is one of the most recent mashups with Google maps getting a lot of love on del.icio.us lately. The site is a global effort to get people to describe the places they live in the same way that Wikipedia has become a global encyclopedia of knowledge on nearly every topic in the world. The … Read more
One of the biggest buzz-inducing topics at Vloggercon this weekend was the concept of product placement in online video content and how this ability to incorporate an advertiser’s message directly into the story might offer vlogs the greatest chance of winning traditional TV advertisers. There are a few shows, like FrenchMaidTV or 88Slide that I … Read more
This weekend I am here in San Francisco for Vloggercon 2006, a small video blogging conference I have been working with over the past few weeks as a sponsor (through both Ogilvy and Intel) as well as an enthusiastic supporter of getting more people into vlogging. Aside from being the first time that I have … Read more
When I was in business school, "widgets" were the term that we used to refer to units of a fictional product in case studies. Today, widgets are those smart little applications meant to be used as small utilities in a blog, operating system or web browser. A few months ago, SixApart launched Typepad Widgets to … Read more
One of the more anticipated documentaries coming up for widespread release across the country is the new film "An Inconvenient Truth" – focused on telling the real story of global warming and leveraging the growing popularity of Al Gore’s "resurrection" (as Wired magazine termed it) from the "former next president of the United States" – … Read more
I have never called myself an online marketer. To me, online marketing refers to a range of activities that happen only on the Internet – from banner advertising to search marketing to email marketing. Not included in this term are what I would consider interactive (but offline) marketing activities. Podcasting is largely offline. Mobile marketing … Read more
In downtown NY today, I passed a billboard for a Landrover promotion encouraging people to put their bluetooth handsets to discoverable in order to learn more about something. Aside from the relatively cryptic call to action, this is the first example I can recall of having seen a company try to use Bluetooth technology for … Read more
After much fanfare over the last few weeks, The Da Vinci Code opens in theaters across the US today. Though some early reviews from the Cannes Film Festival premier have been less than perfect, there is no denying that the marketing machine behind the film has generated buzzworthy firsts, from partnering with Google to open … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
