Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

In Pursuit of Clickable Video

One of the biggest buzz-inducing topics at Vloggercon this weekend was the concept of product placement in online video content and how this ability to incorporate an advertiser’s message directly into the story might offer vlogs the greatest chance of winning traditional TV advertisers.  There are a few shows, like FrenchMaidTV or 88Slide that I think will succeed in the short term with making this happen.  But apart from being able to integrate products more fully into vlogs – this still does not take advantage of the unique benefits of the Internet.  What if products that were placed in these videos could be clickable?  See something you like, and just click it to get more information in real time, side by side with the content you are watching.  I met a few folks from the Netherlands (like Naftalie from Noterik) over the weekend that are working on technology that will enable this.  I know there are also several other startups working on a similar concept here in the US.  Despite the growing activity of people downloading video content to watch on non-connected portable media devices – such as the ipod, I think this technology has huge promise to change the way that advertising and product placement is done.  Here are three reasons why I think clickable video represents such a huge opportunity:

  1. Offers instant gratification for our consumer society – see something online that you like, and find out more about how you can get it right away.  This fits perfectly with our consumer society and the need to find the perfect product right away, as soon as we see it.
  2. Built for the multitasking generation – people are online simultaneously with doing many other activities these days, and watching video online is no different.  Clickable video allows you to let people interact with what they see while they continue to watch a video.
  3. Represents a non-intrusive and measurable standard – no more having to watch a 30 second spot as "payment" before seeing a video.  Clickable video represents a model that both advertisers and viewers can live with.  Don’t want advertising?  You’ll never see it if you don’t click.  Want more data beyond the impression?  Tie clicks all the way back to purchase to get these numbers.  This model could even enable pay-per-click ads in video.

I can’t wait for one or two companies to emerge with a winning technical solution for this.  From the vibe at Vloggercon, it’s clear I’m not the only one.

5 thoughts on “In Pursuit of Clickable Video”

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)


Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.


#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object


Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message