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It took me a bit longer than expected to gather these thoughts together, but there was plenty of smart stuff happening at the Web 2.0 Expo this week in San Francisco. I considered doing a wrap up of sites from the event, but taking a quick look at other posts out there, it seems that’s … Read more
I recently read a insightful piece from Ben Hunt about the future of the web2.0 social experience. It was particularly relevant as I am heading to the Web2.0 Expo here in San Francisco today and will have a chance to see many new technologies later this evening at the "Booth Crawl" event at the opening … Read more
Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering consumers the chance to get to know more about the farm that grew the banana by visiting www.doleorganic.com. On Dole Organic, you can see such information as a description of … Read more
Whether you believe in karma or not, making your blog a success often has a lot to do with a series of seemingly disconnected events. Every post you make, person you contact or comment you leave adds to the sum total of your efforts in the blogosphere. Building relationships is important in any industry, but … Read more
One of my main beliefs about blogging and marketing is that the title always matters. It matters in selling a book, driving clickthroughs on blog posts or emails, on placing effective keyword marketing, and the list goes on and on. For just about everything you can do with marketing, choosing the right title is a … Read more
There was a time when, apart from industry awards shows and the occasional book from an advertising or PR industry legend – agencies were largely invisible to consumers. Marketing agencies created advertisements, managed relationships with the press, and generated campaign strategy on behalf of a client, but remained in the background. Since then, you have … Read more
Over the next week, I’ll posting some of the other insights I will be taking from the event, but in the meantime here are just a few marketing ideas that struck me as remarkable or noteworthy from SxSW: Using the tag as the tagline. Everywhere you look there are signs posted telling you what tag … Read more
Last night I had nuclear tacos. You’ve probably never heard of them until last night, but as part of Mozilla’s BBQ event, the nuclear tacos were out in force. Today there are lots of images of Flickr of people experiencing nuclear pain and several images of the actual tacos and event (including the one at … Read more
Yesterday I had the opportunity to attend the first conference event put together by Piers and the team at PSFK focused on trends and ideas. The agenda was very compelling going into it, and I did leave with many interesting insights and new ideas about marketing and communications. Though I unfortunately had to duck out … Read more
Over the weekend I revisted ShootExperience, a site that has the really interesting premise of getting people together in a single location at a set time to photograph in a community and share images. Describing their mission as "helping people to rediscover their everyday environment and lives through photography," the site has launched the Connective … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
