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10 Ways to Improve Your Blog Karma

Whether you believe in karma or not, making your blog a success often has a lot to do with a series of seemingly disconnected events.  Every post you make, person you contact or comment you leave adds to the sum total of your efforts in the blogosphere.  Building relationships is important in any industry, but blog karma is the idea that what you do and how you behave will ultimately have an effect on you directly or indirectly.  Blog karma is not often written about, but very often spoken about by bloggers, especially successful ones.  So if you did believe that blog karma does exist, how should you go about increasing yours?  Here are 10 ways you can improve your blog karma:   

  1. Be real.  This is the first and foremost principle of furthering your blog karma that I could think of.  Being real involves not lying, being transparent about who you are and what you believe, and sharing an honest voice.  People trust others that have an authentic voice, and are more likely to refer them to others or help when asked. 
  2. Respond to emails. This is tough when you have a high volume of unsolicited emails, but the idea that someone took time to write directly to you should make it enough of a priority to respond.  Obviously, this applies to personally written messages, and not to email blasts of press releases.  Those are rarely worth a response.
  3. Offer exclusives.  Maybe you aren’t breaking "news" on your blog, but the idea of exclusives is not limited to that.  If you are going to write about something interesting, offer a preview to other bloggers.  Share ideas as they happen and offer the chance for others to say it first.  Exclusives are gold in the blogosphere … everyone wants them.
  4. Make connections. In social settings, the gold standard for making connections is introducing two people to one another who later get married.  Blogging is no different.  If you can be the person making these connections between individuals that may not have met otherwise, you will be remembered by both for your efforts.
  5. Join networks.  This is not just about publishing networks, but about social networks of people who are interested in the same things you are.  Joining groups like this, and actively participating adds value to the group.  As a member, it probably won’t be long before you take something useful from the group.
  6. Avoid snark. Snarkiness is the enemy of good karma.  Being rude, uselessly opinionated or arrogant are all rising behaviours from bloggers that add to the sea of needless commentary online.  The price for this may not be apparent, as unfortunately, snarkiness does sometimes result in readership (who can’t avoid watching a car crash?) — but eventually the snark will catch up to you.
  7. Forgive mistakes. Most bloggers are not journalists and don’t have the time or necessity for checking every fact or argument before making it.  This does result in mistakes, and people do screw up.  Correcting them without holding a grudge is a big deal.  Mistakes are made, people are sorry.  If they fixed the error, then get over it.
  8. Post to contact. Email is not the only way to get in touch with someone.  Posting about something they have written and linking to their blog offers an indirect route to contact, as most bloggers pay attention to who is linking to them.  Writing about one of my posts is still the best way to get onto my radar, and I suspect most bloggers are the same way.  Communicating in this way avoids the email filter and starts the dialogue.
  9. Comment and participate.  This may be part of earlier suggestions, however the idea that you need to be a participant online rather than just an observer is key to this belief.  If you expect others to communicate and add comments to your blog, you need to be online doing the same for others.  Without participation, it is difficult to belong to a community online or build relationships with others.
  10. Show gratitude. Often mentioned as an important factor in connecting with users, showing gratitude for someone participating on your blog, linking to you, or offering some other effort on your behalf is vital.  Appreciation makes someone more likely to believe that you think their efforts are significant and as a result, connect more strongly with you and your blog.

technorati tags: blog blogging marketing blogkarma advice howto tips rules rohitbhargava

20 thoughts on “10 Ways to Improve Your Blog Karma”

  1. All your tips are great, but I particularly like Number 10, about showing gratitude.

    As more and more people comment at my own blog, I’m trying to respond to their comments whenever I can. Why? Because I like it when other bloggers email me privately to thank me for commenting at their blogs.

    It shows they care. And it means I’ll probably be back at their blogs at some point to comment again.

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  3. Rohit, here’s a question for you. What if #1 puts you in conflict with #6? Maybe I define snark more broadly to include spoof and satire. Heck, I even aim snark at myself!

    But some of the posts that get the most interaction from the sphere are posts driven by passion for a topic, and push comfort levels a bit. They’re designed to challenge us…even if we know and support the outcome.

    Twitter is an example. The explosive, effusive praise that erupted seemed to ache for a healthy counterpoint. Calling my post Twitter Hater was not done because I hate Twitter. Even in my post I note this. But it helped shift the conversation slightly from undefined Twitter love to reasons why folks were crushing on Evan Williams’ smart creation.

    So, while I agree that “being rude, uselessly opinionated or arrogant” is something we should avoid, maybe I just define snark differently? Or am I wrong on this? Do I need a reality check?

  4. Great, I practice Kadampa Budism, and to me has been very nice to find your 10 ways. Congratulations for helping internet community. Best wishes from Aracena – Spain.

  5. Hey! Just found this article through Google. Great job with it. Very good read and definitely had some essential tips and ideas that I should be implementing on my site.

    Thanks for this!

  6. You are absolutely right. All of these makes a lot of sense starting with the first one which is extremely important. One must start off by being real. Be real to your audience and good things will come.

  7. Hey, I love your rules.
    I am only a newbie when it comes to blogging, my site is up for only 2 months. Like someone commented above, your rules are also good guidelines for just living life, and how to work with people.
    Thanks for your help!

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Rohit is the author of 9 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.


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