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As part of our Olympics trip this summer, we made a side visit to Lyon and drove across the border to Switzerland. Driving in Europe, one thing that became immediately clear is that drivers there understand the concept of a passing lane. In most places across the US, this seems to be a concept that … Read more
Fandom recently released the latest edition of their annual Inside Gaming Report where they survey 5,000 “entertainment and gaming fans globally.” The data this year found that the top reason that people play games continues to be to unwind or relieve stress, followed closely by a more surprising motivation: self-expression. Nearly 50% of the gamers surveyed suggested … Read more
An article from Vox this week explored why exactly Amazon is filled with so many garbage ebooks, and the answer is infuriatingly straightforward. AI makes it easy to generate content, Amazon makes it too easy to publish large volumes of ebooks with minimal quality standards and effective growth hacker marketing makes it easy to promote these … Read more
This week Wendy’s unintentionally stirred up some trouble as headlines popped up online that the fast-food chain was testing “surge pricing” similar to Uber where they would charge more for food when demand was highest. The chain quickly backtracked with the relatively bone-headed explanation that they were actually using it to offer “discounts during slower … Read more
I have bad news for all of us. The non-stop media coverage of politics has already started and it’s an election year here in the US. Now that the voting for Presidential primaries has started, you’ll likely start seeing a lot of reports about momentum, winners, losers and general predictions about the sentiment of the … Read more
The Night Agent was the most popular show globally on Netflix over the past year and 30% of all viewing was non-English programming. 55% of all viewing on Netflix was original titles while the remaining 45% was for licensed content produced by others. These are just a few of the insights you’ll get from Netflix’s newly … Read more
There have been several studies in the past that found people tend to prefer going to doctors who share their same ethnic background. This doesn’t seem to be true when it comes to politics, as an interesting article from TIME magazine points out this week by focusing on politicians of Indian origin who are part of the Presidential … Read more
Every year the Data Visualization Society considers hundreds of entries to select its Information Is Beautiful Awards Shortlist winners. This year’s honorees include some fascinating entries such as an illustrated explanation of Russia’s deportation of Ukrainians, a digital double infopoem “reflecting on the insanely specific and biased inferences algorithms make about us,” and a graphic … Read more
Radar speed scanners slow down drivers by showing them how fast they are going. The awareness creates the behavior change. Could the same idea shift how we eat? In Japan, 7-Eleven is testing a Vege-Check palm scanner that “uses reflection spectroscopy to measure carotenoid levels in a person’s skin.” These are the biomarkers that can estimate the amount of … Read more
Forget the best and worst pickup lines, now thanks to Adobe all single people have some data on the emojis to use (and which ones to avoid) when trying to appear more attractive.
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
